Item 405 of
Regulation S-K is not contained herein, and will not be contained, to the best
of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. þ
Indicate
by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting company. See
definitions of “accelerated filer,” “large accelerated filer” and
“smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check
one):
Large
accelerated filer o Accelerated
filer o Non-accelerated
filer o Smaller
reporting company þ
Indicate
by check mark whether the registrant is a shell company (as defined in Exchange
Act Rule 12b-2). Yes o No
þ
As of
December 31, 2007, (the last business day of the registrant’s most recently
completed second fiscal quarter), the aggregate market value of the common
equity held by non-affiliates of the registrant was approximately
$25,676,000.
The total
shares of common stock without par value outstanding at September 19, 2008 is
12,253,117.
DOCUMENTS
INCORPORATED BY REFERENCE
Portions
of registrant’s definitive proxy statement for its annual meeting of
shareholders to be held in 2009 are incorporated by reference into Part III of
this Form 10-K.
QUALSTAR CORPORATION
FORM
10-K
FOR
THE FISCAL YEAR ENDED JUNE 30, 2008
INDEX
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PART
I
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Item
1.
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Item
1A.
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Item
1B.
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Item
2.
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Item
3.
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Item
4.
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PART
II
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Item
5.
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Item
6.
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Item
7.
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Item
7A.
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Item
8.
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Item
9.
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Item
9A(T).
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Item
9B.
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PART
III
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Item
10.
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Item
11.
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Item
12.
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Item
13.
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Item
14.
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PART
IV
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Item
15.
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FORWARD-LOOKING
STATEMENTS
This
Annual Report on Form 10-K contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Forward-looking statements inherently are
subject to risks and uncertainties, some of which we cannot predict or quantify.
Our actual results may differ materially from the results projected in the
forward-looking statements. Factors that might cause such a difference include,
but are not limited to, those discussed in “ITEM 1A — Risk Factors,” and in
“ITEM 7 — Management’s Discussion and Analysis of Financial Condition and
Results of Operations.” You generally can identify forward-looking statements by
the use of forward-looking terminology such as “believes,” “may,” “will,”
“expects,” “intends,” “estimates,” “anticipates,” “plans,” “seeks,” or
“continues,” or the negative thereof or variations thereon or similar
terminology. Forward looking statements also include the assumptions underlying
or relating to any such statements. Forward looking statements contained within
this document represent a good-faith assessment of Qualstar’s future performance
for which management believes there is a reasonable basis. Qualstar disclaims
any obligation to update the forward looking statements contained herein, except
as may be required by law.
PART I
ITEM
1. BUSINESS
INTRODUCTION
We
design, develop, manufacture and sell automated magnetic tape libraries used to
store, retrieve and manage electronic data primarily in network computing
environments. Tape libraries consist of cartridge tape drives, tape cartridges
and robotics to move the cartridges from their storage locations to the tape
drives under software control. Our tape libraries provide data storage solutions
for organizations requiring backup, recovery and archival storage of critical
data. Our products are compatible with commonly used operating systems,
including UNIX, Windows, and Linux. Our tape libraries are also compatible with
a wide range of storage management software packages, such as those supplied by
Computer Associates, EMC, IBM, Symantec, CommVault and BakBone Software. We
currently offer tape libraries for two popular tape drive technologies, LTO and
AIT.
We sell
our tape libraries worldwide, primarily to value added resellers and original
equipment manufacturers. These customers typically integrate our tape libraries
with software from third party vendors and related hardware such as servers and
network components to provide complete storage solutions, which are then sold to
end users. We configure our libraries based on each customer’s individual
requirements, with a normal delivery time of one to five working days. This
rapid fulfillment of customer orders allows our resellers to minimize their
inventory levels and allows us to compete effectively with distribution channels
used by our competitors.
Our power
supplies are used to convert common alternating current (AC) line voltages found
in buildings to direct current (DC) voltages that are needed internally to
operate most electronic equipment. Since purchasing N2Power we have continued to
develop and market additional models and model families to broaden the product
line and increase potential business prospects.
Qualstar
was incorporated in California in 1984. In 1995, we entered the tape automation
market with a series of tape libraries incorporating 8mm tape drives. Since that
time, we have introduced a succession of tape library models designed to work
with the leading automation-capable tape drive technologies. In July 2002, we
purchased the assets of N2Power, Incorporated, a supplier of high efficiency
open-frame switching power supplies. Power supplies provided by N2Power are
utilized within some of our tape library products as well as sold to original
equipment manufacturers and contract manufacturers for incorporation into their
products. N2Power products are sold under the N2Power brand name as well as
under a private label brand name through independent sales representatives and
distributors.
Tape
libraries and power supplies comprise Qualstar’s two operating
segments. Revenues from our tape library segment represented
approximately 81.2% of revenues for fiscal 2008, approximately 85.4% of revenues
for fiscal 2007, and approximately 88.1% of revenues for fiscal 2006. Revenues
from our power supply segment totaled approximately 18.8% of revenues for fiscal
2008, 14.6% of revenues for fiscal 2007 and 11.9% of revenues for fiscal
2006.
DATA
STORAGE INDUSTRY BACKGROUND
Storing,
managing and protecting data has become critical to the operation of many
enterprises and governments as the world economy becomes increasingly
information dependent. The data storage industry is reacting in response to the
increase in the amount of data that is generated and that must be preserved. The
amount of data has been increasing due to the growth in the number of computers,
the number, size and complexity of computer networks and software applications,
and the emergence of new applications such as image processing, internet
services, medical image storage, video image storage, and other multi-media
applications. In addition, businesses continue to generate increasing amounts of
traditional business information with respect to their products, customers and
financial data. This increase in the amount of data that is generated stimulates
increases in the demand for data storage and the management of this
data.
FACTORS
DRIVING GROWTH IN DATA STORAGE
|
•
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Increased demand from Internet
businesses. The growth in the Internet has created
businesses that depend on the creation, access to and archival storage of
data. We believe this demand will continue to grow as individuals and
businesses increase their reliance on the Internet for communications and
commerce.
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•
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Growth in new types of
data. New types of data are also fueling the growth in
data storage. For example, graphics, audio, video and medical images, and
multi-media uses such as video on demand, require far greater storage
capacity than text and financial
data.
|
|
•
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Recognition of the critical
importance of data. Corporate
databases contain useful information about customer records, order
patterns and other factors that can be analyzed and transformed into a
valuable asset and a competitive advantage. The ability to efficiently
store, manage and protect this information is important to the value and
success of many businesses. The usefulness of past and present data is
further enhanced by sophisticated data mining software applications that
can access and analyze large
databases.
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•
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Growing awareness of the need
for disaster protection. Companies
are recognizing that without their data they may not survive. Natural
disasters, as well as overt and covert actions targeted at individual
companies or classes of users, can destroy data and entire data centers,
threatening a company’s very existence. Systematic replication and secure
off-site storage of corporate data is recognized as the best defense
against catastrophic data loss. Tape libraries are a key technology in
most corporate data disaster protection
plans.
|
|
•
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Compliance with new regulatory
requirements for records retention. Many
businesses now must deal with new regulatory requirements from various
governmental agencies that require businesses to retain data for long
periods of time. The regulations that have received the most visibility
include HIPAA requirements covering medical records; Sarbanes-Oxley, which
addresses corporate governance; and Rule 17a under the Securities Exchange
Act of 1934, regarding recordkeeping requirements for the securities
industry. These regulations and others are projected to increase demand
for long-term storage capacity over the next few years. This pressure to
retain records is not unique to the United States, but is a global
concern.
|
|
•
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Growth in network computing
applications and data. The use
of computer networks has shifted critical information and applications to
network servers to allow more people to gain access to stored data as well
as to create new data. As the speed of network computing has increased,
numerous new applications have become feasible that generate progressively
more data. Organizations are increasingly aware of the need to protect
this data, as networks become a mission-critical element of many
operations.
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•
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Decrease in the costs of
storing data. The costs of data storage have decreased
with advances in technology and improved manufacturing processes. We
expect these costs to continue to decrease. The decrease in the cost of
data storage encourages the storage of more data and makes it more cost
effective to simply add more storage capacity than to remove old data,
which in the past may have been purged
periodically.
|
ADVANCES
IN DATA STORAGE MANAGEMENT TECHNOLOGIES
The
growth in data is contributing to an evolution in traditional storage solutions.
New technologies are designed to provide high-speed connectivity for
data-intensive applications across multiple operating systems. These new methods
of storage and data management technologies include the following:
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|
•
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Fibre
Channel. Fibre Channel is an interface technology based
on industry standards for the connection of storage devices to networks.
Interface is the term used to describe the electronics, cabling and
software used to facilitate communications between devices. With Fibre
Channel, users are better able to share stored information with other
storage devices and servers over longer distances, with faster data
transfer speeds.
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|
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•
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Storage Area
Networks. Storage Area Network, or SAN, architecture
applies the inherent benefits of a networked approach to data storage
applications, which allows data to move efficiently and reliably between
multiple storage devices and servers. The benefits of SAN architecture
also include increasing the expandability of existing storage solutions
and providing a higher level of connectivity than exists with traditional
technologies. Additionally, SANs are able to provide these benefits across
multiple operating systems.
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•
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Advanced storage management
software. This software automatically migrates
infrequently accessed data to the lower cost storage medium such as a tape
library. A user’s request for this data at some later date will recall the
data automatically from the tape library. This process reduces the overall
storage cost by using the least expensive storage medium to store data
needed on an infrequent basis. Advances in storage management software
have increased the ability of businesses to more cost-effectively store,
manage and retrieve data, which in turn allows businesses to operate more
efficiently.
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•
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Network Attached
Storage. Current storage devices are dependent on a file
server for all commands and control. Network attached storage devices give
storage devices file server functionality, which allow users to plug a
storage device directly into a network without requiring a separate file
server. This allows users to maintain, or even enhance, system performance
while saving on both time and cost.
|
TYPES
OF DATA STORAGE
Current
non-volatile storage solutions are based primarily on two technologies: magnetic
disk and magnetic tape. These technologies represent a compromise among a
variety of competing factors including capacity, cost, speed, portability and
data reliability. Magnetic tapes are removable, which allows them to be
transported easily to an off-site location for security or protection from
physical harm. Magnetic disks provide quicker access to stored data and
generally are used when speed is important. Less frequently used data is often
migrated from magnetic disks to tape storage. Tape libraries provide an online
solution, where less frequently used data files are stored on tape at
substantially lower cost compared to disk while still providing automated
access.
TAPE
LIBRARIES AND APPLICATIONS
Tape
libraries automate the tape loading process, eliminate errors induced by human
operators, and enhance security compared to tapes that must be retrieved and
loaded manually. Tape libraries can also be operated from remote locations
around the clock, thus, eliminating the need for an operator. Automated tape
libraries are a key component in a company’s overall storage solution and data
protection strategy when large amounts of data are involved.
Tape
drives and tape media are the two key components of tape libraries. The costs of
tape drives and tape media have declined with advances in technology. As prices
decline, new applications for automated storage become justified, further
increasing the number of applications that can benefit from the use of tape
libraries. We believe that continued technological improvements in tape drives
and tape media will continue to reduce overall storage costs in the
future.
Current
and emerging applications for tape libraries include:
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•
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Automated
backup. Backup is the creation of a duplicate copy of
current data for the purpose of recovering the data in the event the
original is lost or damaged. An automated tape library, in conjunction
with storage management software, can backup network data at any time
without human intervention. A library with multiple tape drives can backup
data using all of its drives simultaneously, thus significantly speeding
up the recording process. Backup tapes can be removed from the library and
stored in an off-site location for protection against a loss of the
primary site.
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•
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Archiving. Archiving
is the storage of data for historical purposes. When information is stored
on tape, automated tape libraries, under application control, can catalog
tapes for future retrieval and prevent unauthorized removal or corruption
of data by using password or key lock protection. Archival tapes provide a
historic record for use in fraud detection, audit, legal and other
processes. Tape libraries are also used for archiving due to benefits
offered by the tape medium, such as long-term data integrity, resistance
to environmental contamination, ease of relocation and low
cost.
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|
•
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Image
management. Storage-intensive applications such as
satellite mapping and medical image management systems utilize tape
libraries because of the cost advantage over traditional storage methods.
X-ray images or MRI results, for instance, must frequently be kept on file
for years. Storing a digitized image in a tape library costs considerably
less than storing a film copy, and can be retrieved years later with the
click of a mouse.
|
DISTRIBUTION
OF TAPE LIBRARY PRODUCTS
The
requirements for storage solutions vary depending on the size of an enterprise,
the type of data generated and the amount of data to be stored. With the
increased dependence on stored data, most organizations, regardless of their
size, have a heightened need for storage solutions that integrate devices such
as tape drives, tape libraries and storage management software. Those
organizations with sufficient in-house information technology resources can rely
on their internal infrastructure and expertise to design, purchase and implement
their own storage solutions. These organizations may elect to purchase equipment
from distributors or directly from the original equipment manufacturers. Many
organizations, however, do not have sufficient in-house resources but have the
same need for data storage solutions. These organizations often look to value
added resellers to design, supply and install their storage
solutions.
Value
added resellers develop and install storage solutions for enterprises that face
complex storage needs but lack the in-house capability of designing and
implementing the proper solution or have chosen to outsource these functions.
Typically, the value added reseller will select among a variety of different
hardware technologies and software options, as well as provide installation and
other services, to deliver a complete storage solution for the end user. Value
added resellers require rapid turnaround of orders, custom configuration of tape
libraries, drop shipment to their customer’s site and marketing and technical
support.
Original
equipment manufacturers generally resell products made by others under their own
brand name and typically assume responsibility for product sales, service and
support. Original equipment manufacturers enable manufacturers, such as
Qualstar, to reach end users not served by other channels and to serve select
vertical markets where specific original equipment manufacturers have
exceptional strength. Original equipment manufacturers require special services
such as product configuration control, extensive qualification testing, custom
colors and private labeling.
OUR
TAPE LIBRARY SOLUTIONS
We offer
storage solutions that respond to the growing data management challenges facing
businesses today, while addressing the unique needs of value added resellers and
original equipment manufacturers.
We
believe that high reliability is important to the end users of our products due
to the critical nature of the data that is being stored, shorter time periods
available for the back-up operations, and the operation of backup systems during
hours when personnel may not be available to respond to problems. To address
these concerns, we emphasize quality and reliability in the design,
manufacturing and testing of our products which reduces the potential for
product failures and results in products that require little
maintenance.
The
technology utilized in automated tape libraries is continuously evolving due to
advances in data recording methods, component cost reductions, advances in
semiconductor and microprocessor technologies, and a general trend toward
miniaturization in the electronics industry. This changing technology requires
that we continuously develop and market new products to prevent our product
lines from becoming obsolete.
Our tape
libraries are compatible with over 45 third-party storage management software
packages, including those supplied by Computer Associates, EMC, IBM, Symantec,
CommVault and BakBone Software. Storage management software enables network
administrators to allocate the use of storage resources among user groups or
tasks, to manage data from a central location, and to retrieve, transfer and
backup data between multiple workstations. We believe that storage management
software is a crucial component of any automated storage installation, and lack
of compatibility is a significant barrier to entry for new tape library
competitors. To ensure compatibility, our engineers work with independent
software vendors during the product development cycles. We do not have contracts
with any independent software vendors, nor do we need access to their software
code to design our products. We maintain relationships with them by making tape
libraries available so they can qualify their software to work with our tape
libraries and by evaluating their software for compatibility with our tape
libraries. We also support our relationships with them by keeping them informed
about current and anticipated changes to our products.
STRATEGY
Our goal
is to enhance our position as a supplier of automated tape libraries and to
maintain or increase our market share in each of the product categories in which
we compete. To achieve this goal, we intend to:
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•
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Focus our development efforts
on higher margin product categories. In Fiscal
2007 we began shipments of a newly-developed library system referred to as
the XLS family of products. The XLS expands the breadth of our product
line into the enterprise computing environment where tape capacities may
range into the tens of thousands of tapes. We intend to continue to build
on this product category with future product releases and enhancements in
order to pursue this market segment where the potential margins are higher
than we have traditionally enjoyed.
|
|
•
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Focus on value added reseller
channels. We sell our products primarily through
selected value added resellers who have a strong market presence, have
demonstrated the ability to work directly with end users, and who maintain
relationships with major vendors of storage management software. Because
we market our products primarily through this channel, we have implemented
a variety of programs to support and enhance our relationships with our
reseller partners. These programs are designed to benefit the reseller and
increase the likelihood of selling our products. We intend to maintain our
marketing presence in support of this channel. We conduct business with
our value added resellers on an individual purchase order basis and no
long-term purchase commitments are
involved.
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|
•
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Maintain and strengthen
original equipment manufacturer relationships. We
sell our products to several companies under private label or original
equipment manufacturer relationships. Original equipment manufacturer
sales enable us to reach some end users not served by our value added
resellers. The same product characteristics that make our tape libraries
attractive to value added resellers also are important to original
equipment manufacturers. We conduct business with our original equipment
manufacturer customers on an individual purchase order basis and no
long-term purchase commitments are
involved.
|
Our
strategy for the power supply business is to selectively pursue market
opportunities where we can command a premium price for high-efficiency products
rather than becoming a commodity supplier. As electronic devices continue to
shrink in size, many designers are forced to consider our high-density,
high-efficiency approach. Our power supply products are made to our
specifications by contract manufacturers in China.
We
believe that our experience, efficiency and control over the development and
manufacture of new products are key factors in the successful execution of our
strategy. We design our tape libraries with a high percentage of common parts,
use quality components and minimize the number of moving parts. We utilize
proprietary techniques in the design, production and testing of our libraries in
order to simplify the manufacturing process and reduce our costs. We manufacture
all of our tape automation products at a single facility and we control our
inventory closely to provide rapid delivery to our customers. These steps allow
us to design and efficiently bring to market new products in response to
changing technology.
PRODUCTS
Tape
Libraries
We offer
a number of tape library families, each capable of incorporating one or more
tape drive technologies, as summarized in the following table:
|
Product
Family
|
Tape
Drive
Technology
|
Range
of Tape
Cartridges
|
Maximum
Capacity
in Terabytes(1)
|
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TLS-4000
|
Sony
AIT
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12
to 360
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TLS-8000
|
LTO
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11
to 264
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|
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RLS-4000
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Sony
AIT
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22
to 70
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28
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RLS-8000
|
LTO
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12
to 44
|
35
|
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XLS
Series
|
LTO
|
295
to 9,639
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7,711
|
____________
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(1)
|
A
Terabyte is one million megabytes, or one thousand gigabytes. The table
shows native capacity and excludes gains fromdata compression, which can
increase capacity by more than
100%.
|
Our tape
library families include a number of models that differ in storage capacity,
price and features. Our libraries are installed in network computing
environments ranging from small departmental networks to enterprise-wide
networks supporting hundreds of users. We believe that selling products for
multiple tape drive technologies insulates us somewhat from the dynamics of the
marketplace as various tape standards compete for market share. This helps our
products appeal to the broadest possible range of end user market segments. This
wide range of products makes us a one-stop supplier for our value added reseller
and original equipment manufacturer customers, enabling them to meet most end
user requirements for a specific tape format or data capacity.
Tape
libraries generally contain two or more tape drives and from ten to thousands of
tapes. We design our tape libraries for continuous, unattended operation.
Multiple tape drives allow simultaneous access to different data files by
different users on the network, and increase the rate at which data can move on
to, out of, or within the network. A library with multiple tape drives can back
up data using multiple drives simultaneously, significantly speeding up the
recording process. In some of our libraries, tape cartridges are stored in
removable magazines, allowing for easy bulk removal of the tapes. Our libraries
also offer features such as barcode readers to scan cartridge labels and
input/output ports for importing and exporting tapes under system control.
Several of our library models are expandable in the field by increasing the
number of tape storage positions. This feature provides the end user with the
ability to increase data capacity as storage needs grow.
We
continue to develop and release new libraries to expand our product offerings to
meet the changing demands of the marketplace. In addition, we continue to
enhance and improve our existing products to maintain our competitive
position.
Some of
our tape libraries incorporate a number of specialized features that we believe
improve reliability, serviceability and performance, including:
|
•
|
Rapid
tape drive replacement. We design our libraries so that a tape
drive can be replaced quickly without special tools. This feature
minimizes the off-line time required when a tape drive must be replaced,
and frequently avoids the high cost and delays of a service
call.
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|
•
|
Fibre
Channel connectivity. We offer a Fibre Channel option on all of
our models for connection to Storage Area Networks and other high
performance applications.
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|
•
|
Closed-loop
servo control. Our tape libraries use a digital closed-loop
servo to control robotic motion and to provide precise tape handling. This
yields motion that is smooth, repeatable and highly
reliable.
|
|
•
|
Brushless
motors. Motors are a key component in any robotic system. We
use only brushless electric motors in our tape libraries. Brushless motors
provide longer life and less electrical noise compared to conventional
brush-type motors. We build many of our own motors in order to obtain
optimum performance and
reliability.
|
|
•
|
Remote
management. Many larger companies with global back-up
requirements or disaster management programs require tape libraries that
can be located off-site in various regions, but that must be administered
from a single location. With our remote library manager, customers can put
libraries anywhere in the world and manage them from a single
administrative hub using a standard web
browser.
|
Our RLS
series of tape libraries are designed to fit efficiently in equipment racks and
provide back-up capacity in only five standard units, or a total of 8.75 inches
of rack space. In addition, the RLS series is designed to support dual-redundant
power supplies and hot-swappable tape drives.
Our TLS
series of tape libraries are designed to be freestanding units for applications
where an equipment rack may not be available or where the library is purchased
after the original installation and rack space is fully utilized.
Our XLS
family of tape libraries is designed to be expandable from 295 to 9,639 tapes
and is focused on the needs of large enterprises. The XLS product is feature
rich and is intended to provide the customer with a highly reliable and highly
efficient solution.
Power
Supplies
In
addition to tape libraries, we design and sell high efficiency, open frame
switching power supplies. These power supplies are used to convert AC line
voltage to DC for use in a wide variety of electronic equipment such as
telecommunications equipment, servers, routers, switches, wireless systems and
gaming devices.
Our power
supplies are sold under the N2Power brand. We have specialized in units that are
less than 1¾ inches high and that are optimized for high efficiency operation.
The high efficiency allows the units to be operated in confined spaces without
heating up the surrounding equipment. These products are manufactured for us in
China and sold to original equipment manufacturers (OEM) and contract
manufacturers as well as to distributors.
We
believe that as worldwide energy concerns and energy costs rise, our high
efficiency approach will become more important. Additionally, these power
supplies are utilized within some of our tape library products. We
have developed a line of power supply products that deliver up to twice the
power in half the space of competitive products. Manufacturers of servers,
routers, switches, telecom gear, and other process-based equipment continuously
pursue smaller, more powerful, and more efficient power sources for their
equipment to remain competitive.
Each
power supply undergoes a complete functional test and a multi hour burn-in to
insure that every unit meets our stringent quality requirements. We
believe our high efficiency design reduces loads on both power generating
stations and air-conditioning systems.
Other
Products
We also
sell ancillary products related to our tape libraries, such as tape media, tape
magazines, cables, bar code labels and fiber channel adapters.
SALES
AND MARKETING
Sales
We sell
our tape library products primarily through value added resellers. Our sales
force will initiate contact with value added resellers who are candidates to
sell our tape libraries. We strive to develop relationships with resellers who
have expertise in storage management applications, established relationships
with end users and the experience to understand and satisfy their customers’
storage systems requirements.
We
believe that by selling directly to value added resellers, we have an advantage
over competitors who will often sell directly to end users, thereby competing
with their resellers. Some of the advantages of our strategy include the
following:
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•
|
Higher
profit margins. Focusing on this channel, we achieve economies
that result in higher profit margins to be shared by both the reseller and
us.
|
|
•
|
Custom
configurations. We offer custom configurations of our products,
such as special paint, private branding and non-standard options, on very
short notice.
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|
•
|
Channel
conflicts avoided. We refer substantially all end user
inquiries to our reseller partners. Frequently, our sales force will make
end user visits with resellers to help close a pending
sale.
|
|
•
|
Credit. We
extend credit terms to resellers who meet our credit
requirements.
|
|
•
|
Rapid
delivery. We generally ship a product within one to five
working days of confirming an order, rivaling the delivery time of
competitors that use distributors to bring products to
market.
|
Although
we sell our tape libraries primarily to value added resellers, original
equipment manufacturers are an important element of our business. The sales
cycle for original equipment manufacturers generally encompasses six months to
one year and may involve extensive product and system qualification testing,
evaluation, integration and verification. Original equipment manufacturers
typically assume responsibility for product sales, service and
support.
Our
international sales are currently directed from our corporate offices in Simi
Valley, California. All of our international sales are denominated in U.S.
dollars. Revenues from customers outside of North America were approximately
$5.8 million, or 27.2% of revenues for fiscal 2008, $5.0 million, or 24.4% of
revenues in fiscal 2007, and approximately $5.7 million, or 26.1% of revenues in
fiscal 2006.
Our sales
are spread across a broad customer base. Revenues from Qualstar’s two largest
customers combined were approximately 12.9%, 11.9% and 13.4% for the years ended
June 30, 2008, 2007, and 2006, respectively and no single customer accounted for
more than 10% of our revenue.
Marketing
We
support our sales efforts with a broad array of marketing programs designed to
generate brand awareness, attract and retain qualified value added resellers and
inform end users of the advantages of our products. We provide our resellers
with a full range of marketing materials, including product specifications,
sales literature, software connectivity information and product application
notes.
We train
our resellers to sell our products and to answer customers’ questions. We
advertise in key publications and participate in trade shows. We display our
products under the Qualstar brand name at some trade shows and participate in
other trade shows in partnership with our principal suppliers and resellers. We
support our marketing and customer support with a website that features
comprehensive marketing and product information. We conduct sales and technical
training classes for our resellers. We also conduct various promotional
activities for resellers such as cooperative advertising.
CUSTOMER
SERVICE AND TECHNICAL SUPPORT
We
believe that providing strong customer service and technical support is an
important aspect of our business. Our customer service and technical support
efforts consist of the following components:
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Technical
support. Our technical support personnel are available
twenty-four hours per day, Monday through Friday. Technical support
personnel are available to all customers at no charge by telephone and
e-mail to answer questions and solve problems relating to our
products. Our technical support personnel are trained in all
aspects of our products. Our support staff is located at our headquarters
in Simi Valley, California. We sell service contracts for on-site service
of our tape libraries, which are fulfilled by IBM Corporation in the
United States and Canada and by Eastman Kodak S.A. Commercial Imaging
Group in Europe.
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Installation services.
Our technical support personnel provide assistance to our resellers by
traveling to the end user’s location to assist the reseller or end user
with setup and installation on many of our larger library systems, such as
the XLS series of products.
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Training. We
offer a training program on product maintenance for end users, value added
resellers, original equipment manufacturers, customer service and
technical support personnel. We conduct training classes at our
headquarters.
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Warranty. We
provide a three year warranty on our XLS, TLS and RLS tape libraries. Some
TLS and all RLS models have three year advance replacement warranty
coverage that provides for replacement of components, or if necessary,
complete libraries. XLS libraries sold in North America include
one year of onsite service and XLS libraries sold outside of North America
have one year advance replacement coverage that provides for replacement
of components, or if necessary, complete libraries. Customers may purchase
extended advance replacement service coverage and on-site service if they
are located in the United States, Canada and most countries within
Europe.
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Sales
engineering. Our engineers provide pre-sales support to
our resellers, and post-sales support if necessary. Engineers typically
become involved in more complex problem-solving situations involving
interactions between our products, third-party software, network server
hardware and the network operating systems. Engineers work with resellers
and end users over the telephone and at an end user site as
required.
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