Attached as Exhibit 99.1, and incorporated herein by reference, is a copy of the press release of Panera Bread Company (the “Company”) dated October 27, 2009 announcing the Company’s financial results for the third quarter ended September 29, 2009 and describing the Company’s earnings targets for the fourth quarter of 2009 and full years of fiscal 2009 and 2010.

The information in this Form 8-K (including Exhibit 99.1) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, except as expressly set forth by specific reference in such a filing.

Item 7.01.		Regulation FD Disclosure

The Company will host a conference call that will be broadcast on the Internet at 8:30 A.M. Eastern Daylight Time on Wednesday, October 28, 2009 to discuss the Company’s third quarter of fiscal 2009 results, preliminary comparable bakery-cafe sales results for the first twenty-seven days of the fourth quarter of fiscal 2009, and fourth quarter and fiscal 2010 targets and business outlook. Investors can access the call at http://www.panerabread.com/investor. Access to the call will be made available for 14 days after the call, and the release will be archived for one year.

Item 9.01.		Financial Statements and Exhibits

(d) Exhibits

The following exhibit relating to Item 2.02 shall be deemed to be furnished, and not filed:

Exhibit No.		Exhibit
99.1		Press Release, dated October 27, 2009