Item 7.01
Regulation FD Disclosure.
On
July
15, 2008, Mr. Scott Tomer, Chief Executive Officer of YTB International, Inc.
(the “Company”),
announced that the Company is contemplating the replacement of its referring
travel agent (“RTA”)
business model with the implementation of a franchise operating system,
potentially in 2009. The Company expects that a franchising model, if adopted,
would facilitate the Company’s expansion into additional markets by providing
more comprehensive training and a new proprietary e-commerce platform. Details
regarding price, product offerings and the conversion plan are all under
consideration, but the Company anticipates that its existing RTA base would
be
treated favorably under its forthcoming proposal. If a franchising model is
adopted, its distribution is expected to be managed by subsidiary and current
marketing arm of the Company, YourTravelBiz.com, also known as
YTB.com.
The
information in this report shall not be deemed “filed” for purposes of
Section 18 of the Securities Exchange Act of 1934, as amended (the
“Exchange
Act”),
or
incorporated subject to the liabilities of that section or Sections 11 and
12(a)(2) of the Securities Act of 1933, as amended (the “Securities
Act”),
and
shall not be incorporated by reference in any registration statement or other
document filed under the Securities Act or the Exchange Act, whether made before
or after the date hereof, regardless of any general incorporation language
in
such filings, except as shall be expressly set forth by specific reference
in
such a filing.
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant
has
duly caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.
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YTB
INTERNATIONAL, INC.
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Date:
July 15, 2008
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By: | /s/ John Clagg |
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Name:
John Clagg
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Title:
Chief Financial Officer and
Treasurer
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