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Google Inc. (NASADQ: GOOG) Renews Rivalry with Microsoft Corporation (NASDAQ: MSFT)

Contributed by: Justice Sirikah
Date: Jul 9, 2009

Shares of cyberspace giant, Google Incorporated (NASDAQ: GOOG, GOOG message board), continued to hold up in pre-market trading after a buoyant close during regular trading hours on Wednesday, propelled by the company’s declaration to deliver the missing link of the computing landscape in the not-so-distant future.

Google which has thus far been renowned for its search engine is now making inroads into the PC operating systems, a field currently conquered by long-time arch-rival, Microsoft Corporation (NASDAQ: MSFT), which claims a market share of 90 percent, with the remainder belonging to Apple Inc. (NASDAQ: AAPL).

The transnational company’s latest find, Google Chrome OS, a direct offshoot of last year’s Chrome internet browser, is expected to initially make its debut appearance on popular low-priced netbooks by mid-2010.

This ambitious project is being aided by a team of developers from some big-name PC and Chip makers such as the Hewlett-Packard Company (NYSE: HPQ), Acer Inc. (TPE: 2353), Qualcomm, Inc. (NASDAQ: QCOM), and Texas Instruments, Inc. (NYSE: TXN), among other technology companies.

“The operating systems that browsers run on were designed in an era where there was no web”, explained Google vice president, Sundar Pichai, in a blog post. “The Chrome OS is our attempt to re-think what operating systems should be...Speed, simplicity and security are the key aspects of the Google Chrome OS”, he added.

Furthermore, Google said its forthcoming operating system software will not be charged for, a prominent attribute that will compel Microsoft to bring down its prices for Windows, inevitably hurting its revenues by so doing. Having launched its first search engine to rival Google just a month ago, Microsoft is, all the same, expected to display some resilience when it starts marketing its awaited operating system, Windows 7, in place of the Windows Vista.

But then again, the anticipated operating system is Google’s second offering after the introduction of Android software, originally designed for mobile phones. Last month, Taiwan’s Acer announced it will start marketing its netbooks with the Android operating system as an alternative to Microsoft Windows if buyers prefer.

Google stock was trading at $412 on the NASDAQ market in the morning’s trading on Thursday, up from the previous closing of $402.49. Microsoft shares which closed down on a higher note of $22.56 on Wednesday, were down 0.10 percent.