The basic idea of a paid promotion is to get volume and get the price go higher. The latest campaign promoting MacroSolve, Inc. (PINK:MCVE
, MCVE message board
) managed to get volume, but the price movement wasn't very impressive.
The promotion started on Oct. 11. That day, MCVE closed 6.67% up on 916 thousand shares. Yesterday, the volume was even higher - 1 million shares, but MCVE closed down 2.34%, and nearly all the gain is gone.
The promotional wave will be joined by another promoter today. Shazam stocks discloses a $50 thousand compensation for its services.
There was another reason for the relatively strong session on Oct. 11. MCVE issued a press release which said the company had signed an agreement with Donald J. Trump Jr. The PR didn't say what that agreement was in details.
MCVE's operations aren't producing any exciting results. For the second quarter of 2011 the company reported net sales of approximately $220 thousand and a net loss of $722 thousand.
Since this would hardly attract any traders, the promoters are focusing on the potential gains for MCVE from the various patent infringement lawsuits the company has filed, or intends to file.
Perhaps, the third quarter report may bring some excitement, but for now MCVE seems to rely mostly on promotions.