Martin Tsvetkov

Local.com Corp. (NASDAQ:LOCM) Involved in a $10,500 Promo Campaign

by Martin Tsvetkov March 29, 2012
7LOCM_chart.pngLocal.com Corp. (NASDAQ:LOCM) recently reported high quarterly revenue, which paved the way for a new paid promotion in support of LOCM stock which hit our database yesterday.

LOCM closed trade at $2.60 per share, losing 1.51% from its Tuesday close. A total of 61,788 shares changed hands, which is considerably lower than the daily average volume. As a result, LOCM went below the MA(50) line, which could potentially unleash a short-term downward spiral. The newly launched advertising campaign, which was reported to have cost $10,500, is expected to give LOCM a boost today, both in terms of market value and volume.

6LOCM_logo.jpgApart from crossing the MA(50), LOCM stock does not appear to show any other technical signals about a possible trend reversal. The RSI has been fluctuating around the 50 level and shows no signs of any drastic movements for the time being. The MACD, on the other hand, does not reveal any significant momentum, either.

Two weeks ago, LOCM filed a comprehensive 10-K report covering the 2011 fiscal year. As of Dec. 31, the company has accumulated:

  • $10.4 million in cash;
  • negative working capital of $0.85 million;
  • annual total revenue of $78.7 million, down 7% as opposed to the preceding year;
  • annual net loss of $14.6 million as compared to a net profit of $4.2 million a/o Dec. 31, 2010.

With a D/E ratio of 0,52, LOCM is by no means highly leveraged, which makes a possible external capital raise quite a possible option. For the time being, the company has sufficient cash to cover its short-term obligations.

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