Albert Einstein famously said that insanity can be defined as "doing the same thing over and over again ad expecting different results."
Yesterday Life Design Station International, Inc. (PINK:LDSI, LDSI message board) lost another 30% of its value dropping in the sub-penny zone at $0.007 per share, after paid pumper newsletters featured the stock yet again.
Just as with the previous two times LDSI was pumped, the company failed to react adequately. Instead of addressing the issue of the disastrous stock performance, the management decided it would be a prudent move to issue yet another press release about some artist supposedly endorsing the Backstage Vibe project.
If you were the CEO of a public company and you saw your stock losing about 90% of its value in less than a month wouldn't you try to do something different? Every trader can answer this question for themselves, but in this case the fact remains that while Janina Ramos-Cabera is issuing chirpy optimistic press releases people are losing their investments.
Since the pump started back in July about 72 million shares have changed hands, which suggests that the 60 million shares LDSI issued in Q1 may have been dumped. On the other hand, tout mails are still coming in.
One has to wonder who's insane in this situation. Is it the pumpers who keep trying to hype up the stock? Is it the management which keeps spouting optimistic press releases, or is the people who buy in the pumps? One thing is certain, though - the people who wanted to dump their LDSI shares had plenty of opportunity to do so at highly inflated prices.