No matter if it is a new positive announcement or more promotions, ADT's market value totals $30 million, while its total assets are only $111K. In that case, the question is what's worth such a price? The answer remains unknown, apart from the fact that ADT has significant liabilities to cover. Actually, according to its latest financial report the company has a huge net loss and no revenues at all. Besides, ADT's management states that its cash and cash equivalents have been potentially exposing the company to "a concentration of credit risk". By end-September 2010, the company's cash equivalents pointed zero.