Hristina Beeva

GrillIt, Inc. (OTCMKTS:GRLT) Shrinks As PR, Pumps Go Silent

by Hristina Beeva August 21, 2013
The summer grilling season is quickly passing, but for GrillIt, Inc. (OTCMKTS:GRLT, GRLT message board) it has been quite a run, to start at 12 cents, peak above $4 and for now stand at $3.70. Yet the peak looks ominous, and a big fall may be in the cards, as the company received disproportionate attention in the past month. GRLT lost 12% on Tuesday, sinking to $3.74 on volumes a bit above $510,000. GRLT0821.png

A recent press release announced that the Nashville location for the food chain is now open. And a lot of the upward momentum came from an email campaign, with the last promotion on August 15th. Another franchise is expected to open in September. All of this may keep the ticker active, although the question is at what price.ATTD0821.png

While GRLT shows a potential to go on, its financials still look a bit depressing, with:

  • $3 thousand in cash
  • $187 thousand in current liabilities
  • $209 thousand in quarterly revenues
  • $46 thousand in quarterly net loss JAMN0821.png

The next periods should show if GRLT makes it through a net of franchises- a total of 58 planned, according to press release. The problem is, such a program could test the patience of investors, and break the support for the extremely high price, reached for a very short period. The promotion came with 42 emails in August, and a price tag of $44,000.

The latest pumper, PrimeTimeStocks, has already made a new selection, Attitude Drinks, Inc. (OTCMKTS:ATTD), a sub-penny ticker that made it for a brief moment and is now headed back to obscurity.

But GRLT resembles more the Jammin' Java Corp. (OTCMKTS:JAMN), a coffee chain that started with modest means, but quickly turned to profitability. JAMN currently moves around 45 cents, but its climb was more gradual, and the days of the promotion are way back.

GRLT entices the public with an announced sponsorship of MMA fighter Michael Johnson, but we are yet to see if the MMA crowd would help support the already stratospheric stock price. In any case, GRLT holds several red flags, the most immediate one being the peak price, and the apparent end of promotional emails. So it is best to stick to safety and only invest sums that you can afford to lose when GRLT moves away from the current price levels, as it usually happens after a promotional campaign.

Comments 0

Type the characters that you see in the box (5 characters).