It has been some time since the landing page touting The Alkaline Water Company Inc. (OTCBB:WTER
, WTER message board
) was created but results have been underwhelming to say the least. Especially after Tuesday's crash which wiped most of the gains and brought the stock back to $0.54. Traded volume has also failed to reach the enthusiasm displayed on the first day of the pump surpassing the one million mark only when the stock is crashing.
Such a poor performance is not something one would expect after the wide-spread efforts to raise awareness about WTER. No less than four different sites are currently involved in advertising the company. First was the obvious wtrreport which displays a lengthy coverage of the company created by IPOdesktop. If this name doesn't ring any bells maybe you are more familiar with its President and Editor, the financial analyst Francis Gaskin.
In the first version of the report they disclosed being paid $15 000 for their services by Investech Equities. Even though this part has now been omitted the disclaimer will still give you all the information you need to know about WTER. Investech are managing a budget of $3 million for the promotion and more importantly entities related to them own a large amount of shares with the intent to dump them on the market.
This explains why the site BeverageInvestor alongside with MountStockMore were probably created with the sole purpose to promote WTER. The group is also joined by TheEconomistTimes whose front page is riddled with banners leading to the same report about the company.
Yesterday WTER tried to recover by releasing another PR article. In it they announced that production is going to be increased due to a projected increase in demand of its alkaline water. Well, the stock did manage to close in the green but the 1.8% gains compared to the previous day are hardly optimistic. Doing your own research should always precede any investment decision especially in a stock currently undergoing a pump.
Yesterday Soul and Vibe Interactive Inc (OTCBB:SOULD) continued its series of dismal session and lost another 22% of its value dropping to just $0.42. The harsh corrections come after a 3-for-1 reverse split that briefly inflated the price per share. Eco-Tek Group, Inc. (OTCMKTS:ETEK) also offered traders nothing but losses when it plummeted by 40% on the first day of its $80 thousand promotion.