Hristina Beeva

GRILLiT, Inc. (OTCMKTS:GRLT) Exits Stage, Slides Below $3

by Hristina Beeva August 23, 2013
The GRILLiT, Inc. (OTCMKTS:GRLT, GRLT message board) stock is making neat stairs downward, as it faces the end of the trading week on a downward note. GLRT stood at $2.94 after sliding down 6% on trading a bit above $480,000. With no new promotions since August 15th, it is natural to expect a retreat, but the question is whether this is the end of the promotion, or there may be a brief rebounce at what is perceived a bargain price. GRLT0823_New.png

And with a bashing by Seeking Alpha, we may expect GRLT to sink, faster or slower, as investors get out. For now, the promise of future restaurant revenues are a bit overinflated, and the locations are hard to find and underwhelming. But we mentioned several times that GRLT was full of empty calories, and now the inevitable is starting to happen, the only question is how fast. But the initial price of 25 cents before the phenomenal 2500% run may be revisited again, if we rely on our past experience with overly promoted penny stocks. NROM0823.png

Fridays are usually good days for offloading a stock that has grown tiresome. And GRLT will grow tiresome long before it opens all of the restaurant chains, with such limited resources:

  • $3 thousand in cash
  • $187 thousand in current liabilities TQLA0823.png
  • $209 thousand in quarterly revenues
  • $46 thousand in quarterly net loss

While the company secured a credit line, the final usage of it may be delayed. But once below $3, the stock may move based mostly on sentiment.

Another restaurant stock, Noble Roman's Inc. (OTCBB:NROM) was giving all signs of a sustained drop when it was bought up again, jumping from $1.30 to $1.50 in a day. But the ticker is also over the hill after a fast development.

Despite the promising marketing proposition, a penny stock never has guarantees. Montalvo Spirits, Inc. (OTCBB:TQLA) seemed to have everything right, only to lose half its value when the promotional campaign came to a halt.

If you still look toward a bargain price for GRLT, keep in mind the major reason was the PR hype and promotional emails, and don't sink your investment, relying on an upward move.

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