Analyst Recommendation for Activision, Inc (ATVI)

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Date:	Sep 2, 2008
Price:	Free
Pages:	4
Document Type:	Adobe Acrobat Reader
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Analyst Information for Activision Blizzard Inc.

Consensus Rating Average

Consensus Rating for ATVI is STRONG BUY

Since many brokers have different rating systems, we maintain a standard system with an assigned numeric value from 1 to 5. Ratings are a translation of brokers' recommendations to the recommendation scale, which ranges from a rating of 1 (a strong buy) to a rating of 5 (a strong sell).

Rating Scale

	Strong Buy	1.0 - 1.5
	Moderate Buy	1.6 - 2.5
	Hold	2.6 - 3.5
	Moderate Sell	3.6 - 4.5
	Strong Sell	4.6 - 5.0

Consensus Rating Details

Current Average Recommendation	1.46
Previous Average Recommendation	1.71
Change in Average Recommendation	-0.25
Number of Analysts Reporting	16

Strong Buy
1.0

Current: 1.46

Previous: 1.71

Change: -0.25

Strong Sell
5.0

Consensus Rating Industry Comparison

Industry: TOYS/GAME/HOBBY
Number of companies in industry with recommendations	16
Rank Recommendation relative to companies in its industry	1

Ranked 1 in Industry

116 TOYS/GAME/HOBBY

Analyst Recommendations

Analysts recommending Strong Buy	10
Analysts recommending Moderate Buy	4
Analysts recommending Hold	2
Analysts recommending Moderate Sell	0
Analysts recommending Strong Sell	0

Recommendations History

	Current	1 Month Ago	2 Months Ago	3 Months Ago
Strong Buy	10	8	8	8
Moderate Buy	4	3	3	4
Hold	2	4	5	3
Moderate Sell	0	0	0	0
Strong Sell	0	0	0	0
Mean Rec.	1.46	1.71	1.79	1.63

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