Description
Applica is a marketer and distributor of a broad range of branded small household appliances.
Applica markets and distributes kitchen products, home products, pest control products, pet care
products and personal care products. Applica markets products under licensed brand names, such as
Black & Decker ® , and its own brand names, such as LitterMaid ® , Belson ® , Windmere ® and Applica ® .
Applicas customers include mass merchandisers, beauty supply distributors, specialty retailers,
department stores, pet supply channels, home centers and appliance distributors primarily in North
America, Latin America and the...
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