Aptimus, Inc. operates as an online direct marketing network. It generates sales leads, creates product awareness, and initiates consumer purchases through promotional offers. The company offers Dynamic Revenue Optimization, which is a database configuration and software platform. It distributes advertisements for direct marketing advertisers across a network of third-party Web sites. The company was formerly known as FreeShop International, Inc. and changed its name to FreeShop.com, Inc. in 1999. Further, the company changed its name to Aptimus, Inc. in 2000. Aptimus was founded in 1994 and is headquartered in San Francisco, California.