Description
Catalina Marketing Corporation, through its subsidiaries, provides behavior-based communications for consumer packaged goods manufacturers, pharmaceutical manufacturers and marketers, and retailers worldwide. It operates in three segments: Catalina Marketing Services, Catalina Health Resource, and Catalina Marketing International. The Catalina Marketing Services segment provides behavior-based marketing communications that are delivered at the point-of-sale. This segment’s customers include domestic retailers and consumer product manufacturers, primarily within the consumer packaged goods industry. The Catalina Health Resource segment offers condition-specific health information and...
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