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Profile for Elong, Inc Ads (LONG)

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Profile for eLong Inc.  (LONG) 
$ 6.81      0.15 (+2.25%) Volume: 89.96 k 3:59 PM EDT Oct 10, 2008
Business Description:
The Company is engaged in the provision of travel services, including hotel information & reservation services, airline reservations & ticketing, tour services, Internet-related advertising & other related services in the People's Republic of China.
Address:    Block B, XingKe Plaza Bldg., 10 Midle Jiuxianqiao Zhonglu, Chaoyang, Beijing, CN 100016
Telephone:   
86 1058602288
 
Website:   
www.elong.net
Facsimile:   
86 1064315872
Email:   
ir@corp.elong.com
Details
CEO:   
Guangfu Cui
Employees:   
1853
Market Cap:   
173.33 m
Issue Type:   
American Depository Receipt (ADR)
Auditor:    KPMG LLP
Last Audit:    Unqualified
Indices:    Personal Services
Industry Classifications
Sector:   
Services
CIK:   
0001290903
Industry:    Diversified Services
NAICS:    Travel Agencies (561510)
QM ID:    Personal Services (762)
SIC:    Travel Agencies (4724)
Profitability
Management Effectiveness
Gross Margin:   
85.50
Return on Equity:   
 
EBIT Margin:   
0.50
Return on Capital:   
-4.60
Profit Margin:   
0.50
Return on Assets:   
-4.10
Share Statistics
Outstanding:   
25.45 m
Float:   
 
Short Interest:   
35.16 k (as of 9/25/08)
Short Int Ratio:   
0.50
% of Float:   
 
Institution Hold'gs:   
24.60% (as of 9/1/08)
Total Held:   
2.71 m
Institutions:   
18
Bought Prev Mo:   
46.82 k
Sold Prev Mo:   
193.8 k

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Research Report
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Date:Sep 2, 2008
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Pages:4
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