General

Geneva Financial Corp. (the "Company") (formerly PMCC Financial Corp.) is a specialty consumer mortgage banking company providing a broad array of residential mortgage products to primarily prime credit borrowers seeking "conventional" loans. The Company currently operates its mortgage banking activities through a wholesale loan operation that originates loans through independent mortgage brokers, and a retail loan operation that originates loans principally through the use of the internet.

The Company is a holding company that conducts all of its business through its wholly owned subsidiary, Geneva Mortgage Corp....