GENIUS BRANDS INTERNATIONAL, INC. (GNUS) - Description of business

Company Description

Established in 2006 by Klaus Moeller, Mike Meader, Larry Balaban and Howard Balaban, creators of the groundbreaking "Baby Genius" brand, Pacific Entertainment Corporation (OTCQB:PENT), presently known as Genius Brands International, Inc. (OTC:GNUS) produces and distributes entertaining and educational music-based products aimed at benefiting both infants and young children. Besides "Baby Genius", Genius Brands produces a variety of CDs under its "Wee Worship' brand, and licenses the "Guess How Much I Love You", "Precious Moments" and "The Snowman" brands for audio compilations.

Genius Brands produces children's DVDs and CDs in the U.S. and licenses its brands for other product categories both domestically and worldwide. Baby Genius Sing 'n Learn board books, published by Meadowbrook Press through a license with Genius Brands, are distributed through Simon & Schuster. A high-quality Baby Genius early learning and development toy line has been launched by Canadian toy manufacturer Battat Incorporated, as a result of a licensing arrangement with Genius Brands.

Multi-award winning Baby Genius is the premiere musical edu-tainment brand of CDs and DVDs for infants and toddlers, offering child friendly, quality content along with play patterns that nurture, stimulate and prepare children for early socialization and education. Since its launch in 1999, Baby Genius has scored award-winning success as a premiere brand boasting sales of millions of DVDs and CDs. The Baby Genius brand is available at most major retailers and has international exposure in over 40 countries.