Heelys, Inc. engages in the design, marketing, and distribution of action sports-inspired products for 14 year-old boys and girls. It offers its products under the HEELYS brand name. The company’s primary product, HEELYS-wheeled footwear is a dual-purpose footwear product that incorporates a stealth and removable wheel in the heel. The HEELYS-wheeled footwear allows the user to transition from walking and running to skating by shifting weight to the heel. Heelys also sells branded accessories, such as replacement wheels, helmets, protective gear, and apparel items. It distributes its products through independent distributors and retail stores in the United States and...
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