Innovo Group, Inc., through its subsidiary, Joe's Jeans, Inc., engages in the design, development, and marketing of apparel products worldwide. Its product line includes denim jeans, pants, shirts, sweaters, non-denim pants, denim skirts, denim and leather jackets, knit shirts, and other apparel products. Innovo Group markets its products under the Joe's and Joe's Jeans brand names to various retailers, including department stores, specialty stores, and distributors. The company was founded in 1987 as Innovo, Inc. and changed its name to Innovo Group, Inc. in 1990. Innovo Group is headquartered Los Angeles, California.