From organization in 1996 until March 1998, our operations consisted primarily of various start-up activities, such as research and development, personnel recruiting, capital raising and trial sales of our products with initial customers. We launched the merchant-based ClickRewards solution in March 1998 and began recognizing revenue from non-trial program sales in April 1998. We launched our first Enterprise Incentive program in January 1999 and our first Custom Loyalty program in July 1999. In the year ended December 31, 2000, we derived most of our revenue from our merchant-based ClickRewards programs, Enterprise/Corporate Incentives programs, and the...