Odimo Incorporated and its subsidiaries operate as online retailer of diamonds, jewelry, watches, and luxury goods. It offers independently certified diamonds, precious and semi-precious jewelry, and brand name watches. The company also provides online selection of luxury goods, including watches, jewelry, designer handbags and accessories, home accents, fragrances, sunglasses, and fine writing instruments. In addition, it offers watches under the names of Tag Heuer, Omega, and Movado. Odimo sells its products through its Web sites: www.diamond.com, www.ashford.com, and www.worldofwatches.com. The company was founded in 1998 and is based in Sunrise, Florida.