SEDONA is a software application and services provider that develops and markets web-based, vertical CRM/MRM solutions to small and mid-size businesses. The Company has strategically targeted small to mid-size financial services organizations as the first vertical market to introduce its leading CRM/MRM application solution including, but not limited to, community and regional banks, credit unions, savings and loans, brokerage firms and insurance companies and agencies. The Company's CRM/MRM application solution, Intarsia, enables financial services organizations to improve key performance metrics to strengthen their position in the market and obtain a greater share of the customer's wallet.