Analyst Recommendation for Sony Corporation (SNE)

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Date:	Sep 4, 2008
Price:	Free
Pages:	4
Document Type:	Adobe Acrobat Reader
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Analyst Information for SONY Corp. ADRS

Consensus Rating Average

Consensus Rating for SNE is MODERATE SELL

Since many brokers have different rating systems, we maintain a standard system with an assigned numeric value from 1 to 5. Ratings are a translation of brokers' recommendations to the recommendation scale, which ranges from a rating of 1 (a strong buy) to a rating of 5 (a strong sell).

Rating Scale

	Strong Buy	1.0 - 1.5
	Moderate Buy	1.6 - 2.5
	Hold	2.6 - 3.5
	Moderate Sell	3.6 - 4.5
	Strong Sell	4.6 - 5.0

Consensus Rating Details

Current Average Recommendation	4.00
Previous Average Recommendation	3.67
Change in Average Recommendation	0.33
Number of Analysts Reporting	4

Strong Buy
1.0

Current: 4.00

Previous: 3.67

Change: 0.33

Strong Sell
5.0

Consensus Rating Industry Comparison

Industry: AUDIO/VIDEO PRD
Number of companies in industry with recommendations	10
Rank Recommendation relative to companies in its industry	8

Ranked 8 in Industry

110 AUDIO/VIDEO PRD

Analyst Recommendations

Analysts recommending Strong Buy	0
Analysts recommending Moderate Buy	0
Analysts recommending Hold	2
Analysts recommending Moderate Sell	0
Analysts recommending Strong Sell	2

Recommendations History

	Current	1 Month Ago	2 Months Ago	3 Months Ago
Strong Buy	0	0	0	0
Moderate Buy	0	0	0	0
Hold	2	2	2	2
Moderate Sell	0	0	0	0
Strong Sell	2	1	1	1
Mean Rec.	4.00	3.67	3.67	3.67

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