Virgin Media, Inc., through its subsidiaries, provides television, broadband, fixed line telephone, and mobile telephone services in the United Kingdom. It operates through three segments: Cable, Mobile, and Content. Cable segment distributes television programming over its cable network; and provides broadband and fixed line telephone services to consumers, businesses, and public sector organizations. Mobile segment provides mobile telephone services under the name ‘Virgin Mobile’ to consumers over cellular networks owned by T-Mobile. Content segment engages in the operation of television channels, including LivingTV and Bravo, and sit-up’s portfolio of retail...