is highly competitive and is affected by changes in taste and eating habits of the public, local and national economic conditions affecting spending habits, and population and traffic patterns. The principal competitive factors in the restaurant industry are believed to be the quality and price of the food. Restaurant location, name recognition, efficiency of service, advertising, and attractiveness of facilities are also important. Shelly's Woodroast restaurants compete on a general basis with a large variety of national and regional restaurant operations, as well as locally owned restaurants, diners, and other establishments that offer moderately priced food to the public.