ZAGG Inc (ZAGG) - Description of business

Company Description
ZAGG Incorporated (ZAGG), incorporated on March 25, 2005, designs, manufactures and distributes protective coverings, audio accessories and power solutions for consumer electronic and hand-held devices under the brand names invisibleSHIELD, ZAGGaudio, and ZAGGskins. The invisibleSHIELD is designed for iPods, laptops, cell phones, digital cameras, personal digital assistants (PDAs), watch faces, global positioning (GPS) systems, gaming devices, and other items. As of December 31, 2009, ZAGG offers approximately 4,000 precision pre-cut designs with a lifetime replacement warranty through online channels, big-box retailers, electronics specialty stores, resellers, college bookstores, Mac stores, and mall kiosks. The ZAGGaudio line of electronics accessories and products was released during the year ended December 31, 2008.

The Company's invisibleSHIELD is made from a protective, film covering that was developed to protect the edges of rotary blades of military helicopters. The film also permits touch sensitivity, meaning it can be used on devices that have a touch-screen interface. The film provides long lasting protection for the surface of electronic devices subject to normal wear and tear. The film is a form of polyurethane substance, akin to a very thin, pliable, flexible and durable clear plastic that adheres to the surface and shape of the object it is applied to. The Company's ZAGGskins were introduced in November 2009. It combines customizable, high-resolution images with the scratch protection of ZAGG's invisibleSHIELD. To create a ZAGGskin, consumers select from a library of professional designs or upload their own high-resolution personal photos or images. The printed image, custom designed for their device, is then merged with the invisibleSHIELD film, which allows customers to both protect and individualize their gadgets with a single product.