Charlie Tarzian, CoActive Marketing Group CEO

Worldview · Guest

Mr. Tarzian, age 49, has been managing integrated marketing agencies for the past 10 years. He has been designing and developing marketing and sales technology systems since 1995, and has extensive knowledge of the integrated communications business and expertise in the design of real-time marketing and sales automation systems. From 1996 through 1999, Mr. Tarzian was President of Blau Marketing Technologies, one of the largest independent direct marketing agencies in the U.S. at that time. In early 1999, he became Chief Technology Officer of Circle.com, the publicly traded subsidiary of Snyder Communications Inc. providing Internet professional services including strategic e-commerce consulting and online marketing. Mr. Tarzian later became Circle.com's Chief Strategy Officer before being appointed its Chief Executive Officer in November 2000. At that time, Circle.com had grown to a 650 person, 13 office multi-national group. In 2001, Circle.com was integrated into Euro RSCG Worldwide, the fifth largest advertising led communications group in the world, and Mr. Tarzian assumed the title of CEO of the New York region of Euro RSCG. He has been leading teams on large global engagements utilizing his expertise in the integration of technology, data and creativity with clients such as IBM, Intel, Symantec, Thomson Corporation, Proctor & Gamble, UPS, Lotus, Bell South, Computer Associates, Volvo Cars, Lexmark, Campbell Soup Company, Barclay's Global Investors, and Charles Schwab, among others.

CoActive Marketing Group, Inc. Names Charlie Tarzian Chief Executive Officer
http://www.charlestarzian.com/101006.html

Zeitgeist · Guest

Experiential Marketing
U.S. Concepts' Data Refines Event Marketing

AdWeek
Nov 2, 2007
http://tinyurl.com/33znuz

Experiential marketing has a new criteria for success, and it's gone way beyond the meticulously orchestrated events that U.S. Concepts, a division of CoActive Marketing Group, Inc., New York, has long been known for.

"We convert consumers into customers through compelling brand experiences," said Charlie Tarzian, president/CEO of U.S. Concepts. "We create a consumer-relevant, brand-centric experience, staff it with highly trained ambassadors, and the product does the rest."

U.S. Concepts has become an expert at staging these social events. The integrated marketing services company's programs are geared toward growing incremental sales and profits for clients by creating innovative solutions based on identifying and leveraging key consumer, trade and category insights.

But it's the data that makes U.S. Concepts so compelling to marketers. "Experiential marketing is measurable media whose time has come," said Tarzian. In the past, experiential marketing had been somewhat marginalized as many concentrated on the execution and the activation but failed to prove the results. Today, U.S. Concepts' methods of data capture prove that its events and promotions "are much more attractive in terms of customer conversion than a lot of the new-media options available," according to Tarzian. "Face-to-face is the best form of social networking."

During the past 25 years, the company has built its core capabilities with events, promotions and digital solutions. It has evolved these disciplines to credibly deliver integrated marketing activities grounded in consumer insights through the marriage of creativity, execution, data, technology and results.

A perfect example is Captain Morgan Original Spiced Rum. The brand has blossomed into the third-best-selling spirit in the U.S., thanks, in part, to events such as the Captain's CREWsade. These mega-events, designed by U.S. Concepts, have reached 100,000 consumers at bars and nightclubs across the country. Activities such as "Ultimate Pose-off", where partiers strike the Captain's famous pose, have helped personally drive home the brand's message to consumers aged 21-24. Data capture by U.S. Concepts builds a profile of the people who enjoyed the events.

"We're looking at experiential marketing like it's any other marketing or media tool and know that clients expect optimum return on investment," said Tarzian. "Regardless of the brand, clients want to see the marketing equation equal sales and loyalty. And that is what we are all about: conversion."

For more information please visit http://www.usconcepts.com

Sign of the Times · Guest

Charlie Tarzian, CoActive's President and Chief Executive Officer, commented, "Over the past year we have worked to accomplish three primary goals: first, to be a strategic marketing partner offering integrated solutions to our clients; second, grow revenues with existing and new clients with recurring work and eliminate single-project work clients; and third, add capabilities to allow us to better develop and serve our clients with integrated marketing solutions, with a particular focus on market insight, segmentation and technology. We believe we have made progress on all three fronts and that our Q2 results are an early indication of that progress."
CoActive Marketing Group, Inc. Reports Second Quarter Results Ended September 30, 2007
11/12/07
http://www.charlestarzian.com/111207.html

Prism · Guest

Brandweek
Sept 4, 2000
by Erik Gruenwedel

Charlie Tarzian believes that successful Web marketing lies in the total sum of its parts.

At a time when well-established national and international brands have realized that new media platforms are increasingly important to the execution of successful integrated marketing campaigns, it's become clear that some of the tenets of traditional marketing and advertising have necessarily changed, according to Charlie Tarzian
. . .
http://findarticles.com/p/articles/mi_m0BDW/is_34_41/ai_65195448

Tantra Dancer · Guest

Charlie Tarzian, CoActive's President and Chief Executive Officer, commented, "As we have described in the past our goal is to act as a strategic marketing partner to all our clients by taking our strength in events, experiential, promotions and interactive and integrating those services through customer data capture, analytics and segmentation. To that end, we have been reshaping our talent and business mix adding strategic and digital talent, winning integrated marketing work with existing and new clients and exiting the business of one-off promotional work."
. . .
Mr. Tarzian concluded, ". . .Our pipeline is strong, we are winning integrated marketing work from existing and new clients, and we expect to see year over year revenue growth and profitability for the remaining quarters of fiscal 2008."
CoActive Marketing Group, Inc. Reports First Quarter Results Ended June 30, 2007
08/14/07
http://www.charlestarzian.com/081407.html

Orb Weaver · Guest

Charlie Tarzian, CoActive's President and Chief Executive Officer commented, "Our goal is to reshape our company as a strategic marketing partner of our clients by leveraging our strength in events, experiential, promotions and interactive services with our customer data capture analytics and segmentation. Previously we operated our divisions as separate service units, generating revenues from a mix of sustaining clients providing recurring revenue, and one-off projects. We have moved away from one-off promotion work and are replacing that revenue with new services for current sustaining clients and new sustaining clients. The integrated approach helped create momentum for both our new multi-cultural and CRM/Loyalty practices. Our focus on integrated solutions with measurable results is starting to bear fruit as we are being awarded assignments in digital, CRM, Marketing Resource Management (MRM), Loyalty, branded entertainment and integrated multi-cultural by both current and new clients."
. . .
Mr. Tarzian concluded, "We are excited with the progress we are making in the transforming of CoActive into a strategic, integrated consumer experience company. In just the last few months, we have seen growth opportunities from new clients as well as continuing organic growth from our existing core clients. As a result, we expect quarter over quarter revenue growth to resume in our second quarter ending September 30, 2007 and profitability for the remainder of the year to be more consistent than in past years."
CoActive Marketing Group, Inc. Reports Fourth Quarter and Full-Year Results Ended March 31, 2007
06/21/07
http://www.charlestarzian.com/062107.html

So · Guest

hey Charlie,

I know that a person creates his own reputation but stop posting about yourself!. It would be more believable if someone else was doing the writing but this is sad.

Perspective · Guest

Charlie Tarzian, CoActive's President and Chief Executive Officer commented, "Our core business of serving clients with events, experiential and direct customer marketing has continued to strengthen, as evidenced by the year over year improvement in revenue and profitability through December 31, 2006. We are expanding services to our current clients and adding new client relationships that are characterized by profitable recurring fee revenue, which is more solutions and program related. We have also added a substantial new capability through the incorporation of a business-to-business consulting and marketing resource management practice, which has resulted in the addition of four new clients since the beginning of the calendar year. These changes in business development and services delivery practices are the core of our "New Revenue Model."
. . .
Mr. Tarzian concluded, "This is an exciting time at CoActive. As a consumer experience company, we are at the heart of the changes occurring in the world of marketing. We have premier clients, and expect to add additional quality clients as our programs demonstrate real value. To serve our clients effectively, we are adding outstanding team members to extend and implement our New Revenue Model. Most importantly, we are delivering real and measurable value to our clients."
CoActive Marketing Group, Inc. Restates Financial Statements and Reports Results for the Nine Months Ended December 31, 2006
05/21/07
http://www.charlestarzian.com/052107.html

Synergy · Guest

Search engines should help people aggregate, sift and create a consideration-set prior to purchase.

By Charlie Tarzian
THE HUB
SEPTEMBER/OCTOBER 2007

. . .
As it stands now, we are in the early stages of development. So far, marketers haven’t necessarily been a part of the development lifecycle, although Squidoo, Digg, Delicious and other consumer-generated aggregators and communities can easily make the move toward a marketing perspective. Hopefully, there’s more to come.

Innovation does start with the consumer — but we need to spend the time and observe the new consumer — using digital tools and free-flowing information to understand the new sales funnel and how people are making buying decisions today.
. . .

http://www.charlietarzian.com/charlietarzianhub0907.html

Momentum · Guest

Pencils & Towels
Put the marketing into event marketing and help make CMOs brand heroes again.

THE HUB
MAY/JUNE 2007

By CHARLIE TARZIAN

. . .
Integrate events with online and other marketing activities. Get your agencies and teams together. Share the media plans across all disciplines while there is still time to develop integration strategies. Inform your strategy with what you have learned from face-to-face encounters with consumers, and vice-versa. Given the power of face-to-face brand marketing, one can learn an incredible amount about what is really going on — as opposed to trying to approximate these moments between products and consumers online.
. . .
The outcome will be a much deeper and more sophisticated marketing exercise that will deliver data and insight; integrated efforts across other tactical channels; potential leads that can be carried to retail or face-to-face sales forces; and — above all — brand growth.

http://www.charlietarzian.com/charlietarzianhub0507.html

Critical Mass · Guest

Is Friending Ending CRM’ing?

THE HUB NOVEMBER /DECEMBER 2007

By Charlie Tarzian

. . .
Here are five things to start thinking about that will help shape strategy, brand character and infrastructure to become best friends forever (bff):
# It’s all about getting together: me, you, us, my friends, and your friends. Think about the new CRM as various get-togethers. Your job is to facilitate these. Think of three types of get-togethers — formal, informal and friend-generated. Segment these as virtual, phone, face-to-face and hybrid.

# Facebook and MySpace are the new email — they allow people to get to know one another at a depth that friendships require — in the world of the twinsumer. Brands should try to map “phases of friendship” to “best customer” scenarios.

# I say this in almost every article I write: It’s all about your content and storytelling abilities. If you cannot build an authentic voice for a variety of people and be relevant to all of them and allow them to collaborate and diffuse your content, you will have few friends. Storytelling is a core part of any and all brands.

# Start to address the twinsumer in your communications planning. Integrate live and digital encounters. More than ever, the re-assembling of marketing tactics into a relevant whole where live encounters are connected to mobile, web, retail and loyalty programs will offer a refreshing alternative to advertising on the front-end.

# Begin to bring contextual and behavioral measures to non-digital activities. You are paying through the nose to get at the digital part of the twinsumer — what about the flesh-and-blood person? I’ve never seen anyone drink wine through a cable modem!

http://www.charlietarzian.com/charlietarzianhub1107.html

Trend · Guest

Charlie Tarzian is a leader in the field of integrated marketing, media and technology. He is currently president and CEO of CoActive Marketing, an independent, publicly traded company focused on the integration of living media and online social networking.

CoActive currently works with companies like P&G, Diageo and Pepsi. Charlie is the inventor of the Dynamic Marketing Environment, a set of online and offline marketing tools used at companies like IBM, Symantec and Lexmark. He was CEO of Euro RSCG 4D - a multi-office integrated marketing company.

Marketing Hub Profile
http://www.marketinghub.com/users/ctarzian

Major Wave · Guest

Charlie Tarzian
President, Chief Executive Officer and Director of the Company since October 9, 2006. Mr. Tarzian has been designing and developing marketing and sales technology systems since 1995, and has extensive knowledge of the integrated communications business and expertise in the design of real-time marketing and sales automation systems. From 1996 through 1999, Mr. Tarzian was President of Blau Marketing Technologies, the technology subsidiary of Barry Blau and Partners, one of the largest independent direct marketing agencies in the U.S. at that time. In late 1998, he became Chief Technology Officer of Circle.com, the publicly traded subsidiary of Snyder Communications Inc. providing Internet professional services, including strategic e-commerce consulting and online marketing. Mr. Tarzian later became Circle.com's Chief Strategy Officer before being appointed its Chief Executive Officer in November 2000. At such time, Circle.com had grown to a 650 person, 13 office multi-national group. In 2001, Circle.com was integrated into Euro RSCG Worldwide, the global advertising unit of Havas, and Mr. Tarzian assumed the title of Chief Executive Officer of the New York region of Euro RSCG, a position he held until May 2006.

http://investor.coactivemarketing.com/corpinfo/corpbio-detail.cfm?Id=12678

Tsunami · Guest

CHARLIE TARZIAN is CEO of CoActive Marketing Group
a consumer-experience marketing company.
Previously, he was CEO of Euro RSCG Worldwide New York.