CHATSWORTH, Calif. and LOS ANGELES , May 12 /PRNewswire-FirstCall/ -- Gogie Girl, LLC, a leader in women's sports headwear, has become an official licensee of AVP Pro Beach Volleyball. This multi-year relationship, which goes through 2011, brings Gogie Girl to the forefront of women's professional sports, tapping in to the AVP's popularity among females.

The Gogie Girl-AVP deal signifies the headwear brand's second major partnership on the sporting landscape, complimenting Gogie Girls recent announcement of becoming an official licensee of the LPGA.

'Gogie recognizes the popularity of beach volleyball and working with the AVP made perfect sense for us to launch into a second market,' said co- founders Vicky Waldorf and Cindy Gilmore. 'With nearly 50% of the AVP's fans being women, Gogie Girl believes that we will set the bar in women's athletic headwear as the AVP continues to make its' footprint in the United States .'

'We are very excited to join the AVP family,' says John Gilmore, CEO of Gogie Girl. 'This further strengthens our position as becoming the #1 name in sports headwear for women.'

Throughout the term, Gogie Girl will design hats and visors specifically for the AVP using their marks and logos, but giving each product the Gogie 'look' by using Swarovski crystals to add style and feminine appeal, yet never forsaking performance and fit, establishing the 'Gogie Difference.'

'We are pleased to be able to offer female AVP enthusiasts a new and exiting product created specifically for them,' said Leonard Armato, AVP CEO and commissioner. 'I think this partnership punctuates our commitment to ensuring our fans and athletes a lifestyle sports and entertainment experience that caters to everyone.'

Gogie Girl-AVP cross-branded hats and visors are sold on site at all AVP Crocs Tour stops at the merchandising tents beginning last weekend at the AVP Crocs Tour Cuervo Gold crown Huntington Beach Open. In addition, fans will be able to find the headwear at AVP's retail partners and online at www.avp.com.

ABOUT GOGIE GIRL

Based in Chatsworth, Calif. , Gogie Girl was founded by Cindy Gilmore and Vicky Waldorf (wife of PGA Tour Professional Duffy Waldorf). Gogie Girl is a stylish and sporty headwear line designed exclusively for women by women. The 'Gogie Difference' begins with headwear that comes in two sizes, standard and petite, for that perfect fit. Additional details and features include: soft silk-like linings, fashion-forward colors, a smaller brim, space for a pony- tail and customized with Swarovski crystals that provide bling for that special Gogie Girl touch. The company's experienced in-house design department adds a feminine touch to every Gogie Girl design, and creates custom logos for clients and business partners. Gogie Girl hats and visors are sold through upscale retailers, golf club pro shops and major sporting goods stores worldwide. For more information, contact Gogie Girl at (888) GOGIE-GO (464- 4346) or log on to the website at www.gogiegirl.com.

ABOUT AVP, Inc.

AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in professional beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles , and the company's stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit www.avp.com.

Forward Looking Statements

Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company's filings with the Securities and Exchange Commission, including our recent filings on Forms 10- KSB and 10-QSB.

SOURCE AVP, Inc.