SAO PAULO, Brazil , July 30 /PRNewswire-FirstCall/ -- Jones Lang LaSalle Hotels published a report today that analyzes the largely underserved hotel market in Brazil . The country's strong domestic demand is boosting hotel fundamentals, and creating an abundance of investment opportunities.
' Brazil is one of the few countries in the world with a growing economy
and it has received an investment grade rating from S&P and Fitch. As a
result, foreign investment in Brazil is poised for growth, and the market is
becoming increasingly attractive to institutional and private equity investors.
The hotel sector will benefit from the growing economy and the increased
inflow of foreign capital,' said
' Brazil has been insulated from the economic slowdown felt elsewhere in
the world. Investing in Brazil's hotel real estate presents a countercyclical
investment opportunity compared to the U.S. and Western Europe ,' said
' Brazil's tourism ministry predicts that the number of international tourists will nearly double by 2010. The government's $235 billion investment program, targeting improvements in roads and airports, will address infrastructure bottlenecks and in turn, make tourism more attractive. Additionally, Brazil's exposure as host to the 2014 FIFA Soccer World Cup will stimulate increased touch points for most of the world,' Paider said.
'New hotel development presents the main opportunity for investors as
there is little product to buy, and the mid-market and budget sectors in
secondary markets are particularly robust,' said
A co-author of this report and premier hotel advisor in Brazil , Mader, along with eight top hotel specialists, recently joined Jones Lang LaSalle Hotels in Sao Paulo . Mader was a former partner of Hotel Investment Advisors (HIA). His team was the first in Brazil to offer specialized consulting for hotel companies planning to expand or establish a presence in Brazil , Chile , Argentina and throughout South America .
To receive a copy of Jones Lang LaSalle Hotels' Hotel Intelligence: Brazil , visit www.joneslanglasallehotels.com or www.jllhss.com
About Jones Lang LaSalle Hotels
Jones Lang LaSalle Hotels, the first and leading global hotel investment services firm, is uniquely positioned to provide both the depth and breadth of advice required by hotel investors and hotel companies, through a robust and integrated local network. In 2007, Jones Lang LaSalle Hotels provided sale and
purchase advice on 259 hotel transactions globally; representing a combined value of US$13.9 billion .
The global team comprises over 270 hotel specialists, operating from 31
offices in 18 countries. The firm's advice is supported by a dedicated global
research team, which produced over 45 publications in 2007 in addition to
client research. Jones Lang LaSalle Hotels' services span the hospitality
spectrum; from luxury single assets and large portfolios to select service and
budget hotels, resorts and pubs. Their services include investment sales,
mergers and acquisitions, capital raising, valuation and appraisal, asset
management, strategic planning, operator selection, management contract
negotiation, consulting, industry research and project development services.
Jones Lang LaSalle Hotels' clients have access to the resources of its parent
company,
SOURCE Jones Lang LaSalle Hotels
