Juniper Content Corporation’s (OTCBB: JNPC)("Juniper") ¡Sorpresa!, America’s fastest-growing Spanish-language children’s network, has teamed up with Major League Soccer (MLS) to launch an innovative youth soccer campaign that promotes active and healthy lifestyles. The “Juega Como un MLS Pro” or “Play Like an MLS Pro” youth soccer initiative combines local grassroots outreach, interactive online and TV programming elements.
“¡Sorpresa! provides MLS with an ideal opportunity to reach out and celebrate the special cultural connection that kids have for soccer,” said Marco Liceaga, Director of Marketing for MLS. “Together, we offer unique opportunities for children to get involved while striving to promote healthy exercise habits and build self-esteem.”
“MLS has been extraordinarily successful in its community outreach programs, and their youth soccer campaigns are without equal,” said Maria Badillo, Vice President of Programming for ¡Sorpresa!. “We believe that ¡Sorpresa!’s youth and family audience will embrace our shared message of getting more active and involved. Soccer can be the answer, and we are thrilled to be a messenger.”
This unique partnership provides MLS the opportunity to reach over one million Hispanic households through the ¡Sorpresa! network, which is available in 22 of the top 25 Hispanic US markets as well as Puerto Rico.
About ¡Sorpresa!
¡Sorpresa!, a Juniper Content Corporation (OTCBB: JNPC)("Juniper Content") company, is the nation’s first children’s cable television network broadcast exclusively in Spanish, offering culturally relevant programming for children ages two to 17. ¡Sorpresa! is offered on Cablevision, Charter, Comcast, Cox, NCTC, Time Warner Cable, Verizon FiOS and in Puerto Rico on Liberty Cablevision, Choice Cable TV and OneLink. ¡Sorpresa! content is also available through third party multi-platforms including MobiTV, the provider of Spanish language video services to Alltel Wireless, AT&T and Sprint; Brightcove, the exclusive broadband video player to www.sorpresatv.com; and Akimbo, VOD provider to AT&T Homezone.
Juniper Content Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding future events and future performance of Juniper Content Corporation. These statements are based on management’s current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive and/or regulatory factors, and other risks and uncertainties affecting the operation of Juniper Content’s business. This information is qualified in its entirety by cautionary statements and risk factors disclosure contained in certain of Juniper Content Securities and Exchange Commission filings. For a description of certain factors that could cause actual results to vary from current expectations and forward-looking statements contained in this press release, refer to documents that Juniper Content files from time to time with the Securities and Exchange Commission. Juniper Content is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
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