BEIJING , Aug. 14 /Xinhua-PRNewswire/ -- KongZhong Corporation (Nasdaq: KONG), a leading wireless value-added services (WVAS) and wireless media company in China, today announced its unaudited second quarter 2008 financial results.

    Second Quarter 2008 Financial Highlights:
    -- Total revenues increased 10% sequentially to $23.52 million, exceeding
       the Company's second-quarter revenue guidance of $22 million to $23
       million.
    -- Total mobile advertising revenues increased 68% sequentially to
       $357,000.
    -- US GAAP net income was $0.30 million.  Basic earnings per ADS were
       $0.01.  Diluted earnings per ADS were $0.01.
    -- Non-GAAP net income was $1.06 million.  Non-GAAP diluted earnings per
       ADS were $0.03.  Non-GAAP Financial Measures are described and
       reconciled to the corresponding GAAP measures in the section titled
       ''Non-GAAP Financial Measures'.

Commenting on the results, KongZhong's Chairman and Chief Executive Officer, Yunfan Zhou, said, ''We are glad that both our WVAS revenues and mobile advertising revenues increased in Q2. In 2008, we will continue pursuing our wireless Internet strategic initiative, as we have observed that the wireless Internet is becoming a more important source of information and entertainment for mobile phone users in China.''

    Business Highlights:
    -- On July 3, 2008, the Company was awarded the ''Best Wireless Media''
       award at the 2008 iResearch New Marketing Conference.
    -- In August 2008, the Company and Focus Wireless Media Technology Co.,
       Ltd. (''Focus Wireless'') entered into a revised agreement to
       discontinue their strategic cooperation after the end of 2008. The
       Company previously announced in March 2008 that the Company and Focus
       Wireless planned a two-year cooperation until May 2010.
    -- In July 2008, the Company signed an agreement with Xin Chuang Hang Yuan
       Technology Co. Ltd. (''XCHY''), a company providing discount e-coupons
       on mobile phones and Internet in China, to purchase 19.9% of the total
       equity interest in XCHY for about $1.46 million. The investment was
       completed in August 2008. Through its investment in XCHY, the Company
       expects to provide discount e-coupon services to Kong.net users.


    Financial Results:
    (Note: Unless otherwise indicated, all financial statement amounts used in
this press release are based on US GAAP and denominated in US dollars.)
WVAS segment


                                 For the Three   For the Three   For the Three
                                  Months Ended    Months Ended    Months Ended
                                 June 30, 2007  March 31, 2008   June 30, 2008
                                (US$ thousands) (US$ thousands) (US$ thousands)
    WVAS revenues
    2.5G:
      WAP                             $2,062          $3,060          $2,968
      MMS                              3,582           2,868           4,429
      JAVA(TM)                           631             781             327
                                       6,275           6,709           7,724
    2G:
      SMS                              7,216           9,592          10,303
      IVR                              2,158           2,873           3,151
      CRBT                             1,074           1,971           1,950
                                      10,448          14,436          15,404
    Total WVAS revenues               16,723          21,145          23,128
    WVAS cost of revenues              8,552          11,587          12,534
    WVAS gross profit                  8,171           9,558          10,594
    WVAS operating expenses
    Product development                2,221           2,189           1,933
    Sales & marketing                  2,324           3,579           3,740
    General & administrative           1,956           1,648           2,824
    Subtotal                           6,501           7,416           8,497
    WVAS operating income             $1,670          $2,142          $2,097

    WVAS gross margin                    49%             45%             46%
    WVAS operating margin                10%             10%              9%


Total WVAS revenues for the second quarter increased 9% sequentially to $23.13 million . Revenues from 2.5G services accounted for approximately 33% of total WVAS revenues and revenues from 2G services represented the remaining 67%.

Revenues from 2.5G services, which include services delivered using wireless application protocol (WAP), multimedia messaging service (MMS), and JAVA(TM) technologies, increased 15% sequentially to $7.72 million . WAP revenues in the second quarter of 2008 were $2.97 million , a decrease of 3% sequentially. MMS revenues in the second quarter of 2008 were $4.43 million , an increase of 54% sequentially. JAVA(TM) revenues in the second quarter of 2008 were $0.33 million , a decrease of 58% sequentially.

Revenues from 2G services, including short messaging service (SMS), interactive voice response (IVR), and color ring back tone (CRBT), increased 7% sequentially to $15.40 million in the second quarter of 2008. SMS revenues in the second quarter of 2008 increased 7% sequentially to $10.30 million . IVR revenues in the second quarter of 2008 increased 10% sequentially to $3.15 million . CRBT decreased 1% sequentially to $1.95 million .

The aggregate revenues from China Unicom, China Telecom and China Netcom accounted for approximately 26% of the total second quarter WVAS revenues, while revenues from China Mobile accounted for the remaining 74%.

WVAS Cost and Expenses

The WVAS cost of revenues in the second quarter of 2008 totaled $12.53 million , an increase of 8% sequentially. WVAS gross margin in the second quarter of 2008 was 46% compared to 45% in the first quarter of 2008.

Total WVAS operating expenses in the second quarter of 2008 were $8.50 million , an increase of 15% sequentially. Product development expenses were $1.93 million and represented 8% of revenues. Sales and marketing expenses were $3.74 million and represented 16% of revenues. General and administrative expenses were $2.82 million and represented 12% of revenues.


    Wireless Internet segment

                                 For the Three   For the Three   For the Three
                                  Months Ended    Months Ended    Months Ended
                                 June 30, 2007  March 31, 2008   June 30, 2008
                                (US$ thousands) (US$ thousands) (US$ thousands)
    Mobile advertising
     revenues                           $223            $212            $357
    Other revenues                        13              29              33
    Total Revenues                       236             241             390
    Cost of revenues                     158             233             278
    Gross profit                          78               8             112
    Operating expenses                 2,372           3,249           2,800
    Operating loss                   $(2,294)        $(3,241)        $(2,688)

Total mobile advertising revenues, which were mainly generated from KongZhong's wireless Internet sites, were $357,000 in the second quarter of 2008.

Operating expenses related to the Company's wireless Internet sites were $2.80 million , which included $1.34 million in marketing and advertising expenses.

The Company's total headcount increased from 817 as of March 31, 2008 to 855 as of June 30, 2008 .

Earnings

US GAAP net income totaled $0.30 million in the second quarter of 2008. Basic earnings per ADS were $0.01 . Diluted US GAAP earnings per ADS were $0.01 for the second quarter.

Non-GAAP net income in the second quarter of 2008 was $1.06 million . Diluted Non-GAAP earnings per ADS were $0.03 for the second quarter.

Balance Sheet and Cash Flow

As of June 30, 2008 , the Company had $130.63 million in cash and cash equivalents. Cash in-flows from operating activities totaled $4.65 million in the first six months of 2008.

Business Outlook:

Based on information available on August 15, 2008 , the Company expects total revenues for the third quarter of 2008 to be between $23.5 million and $24.5 million .

Conference Call:

The Company's management team will conduct a conference call at 8:30 am Beijing time on August 15 ( 8:30 pm Eastern time and 5:30 pm Pacific time on August 14, 2008 ). A webcast of this conference call will be accessible on the Company's web site at http://ir.kongzhong.com .



                            KongZhong Corporation
                 Condensed Consolidated Statements of Income
     (US$ thousands, except percentages, per share data, and share count)
                                 (Unaudited)


                                   For the Three  For the Three  For the Three
                                    Months Ended   Months Ended   Months Ended
                                      June 30,      March 31,       June 30,
                                         2007           2008           2008
    Revenues                           $16,959        $21,386        $23,518
    Cost of revenues                     8,710         11,820         12,812
    Gross profit                         8,249          9,566         10,706
    Operating expense
       Product development               3,068          3,576          3,363
       Sales & marketing                 3,849          5,422          5,083
       General & administrative          1,956          1,667          2,851
       Subtotal                          8,873         10,665         11,297
    Operating income (loss)               (624)        (1,099)          (591)
    Non-operating income
       Interest income                     952          1,273          1,388
       Subtotal                            952          1,273          1,388
    Income before tax expense              328            174            797
    Income tax expense (benefit)           289             86            497
    Net income                             $39            $88           $300

    Basic earnings per ADS               $0.00          $0.00          $0.01
    Diluted earnings per ADS             $0.00          $0.00          $0.01
    ADS outstanding (million)            35.58          35.58          35.62
    ADS used in diluted EPS
     calculation (million)               35.77          35.93          35.93



                            KongZhong Corporation
               Condensed Consolidated Statements of Cash Flows
                               (US$ thousands)
                                 (Unaudited)

                                                 For the Six      For the Six
                                                 Months Ended     Months Ended
                                                June 30, 2007    June 30, 2008

    Cash Flows From Operating Activities
    Net Income                                       $1,601             $388
    Adjustments to reconcile net income to
     net cash provided by operating activities
       Share-based compensation                       1,259            1,258
       Depreciation and amortization                  1,354            1,475
       Disposal of property and equipment                 8               --
    Gain on sales of investment                        (208)              --
       Changes in operating assets and
        liabilities                                  (1,464)           1,525
    Net Cash Provided by Operating
     Activities                                       2,550            4,646

    Cash Flows From Investing Activities
    Proceeds from sales of investment                   208               --
    Purchase of property and equipment                 (908)          (1,205)
    Acquisition of subsidiaries                     (17,000)          (1,500)
    Net Cash Used in Investing Activities           (17,700)          (2,705)

    Cash Flows From Financing Activities
    Proceeds from exercise of share options             134               --
    Net Cash Provided by Financing
     Activities                                         134               --

    Effect of foreign exchange rate changes           2,363            6,344

    Net (decrease) increase in Cash and
     Cash Equivalents                              ($12,653)          $8,285
    Cash and Cash Equivalents, Beginning of
     Period                                        $131,402         $122,343
    Cash and Cash Equivalents, End of Period       $118,749         $130,628



                            KongZhong Corporation
                    Condensed Consolidated Balance Sheets
                               (US$ thousands)
                                 (Unaudited)

                                           June 30,    March 31,     June 30,
                                            2007         2008         2008
    Cash and cash equivalents             $118,749     $126,811     $130,628
    Accounts receivable (net)               12,454       15,874       18,368
    Other current assets                     2,813        4,381        3,535
    Total current assets                   134,016      147,066      152,531

    Rental deposits                            399          465          522
    Intangible assets (net)                  1,628        1,132          982
    Property and equipment (net)             3,223        3,357        3,760
    Long-term investment                        --        1,500        1,500
    Goodwill                                33,499       36,361       37,167
    Total assets                          $172,765     $189,881     $196,462

    Accounts payable                        $5,582       $7,547       $8,543
    Other current liabilities                4,929        5,420        6,689
    Total current liabilities               10,511       12,967       15,232

    Non-current deferred tax liability         116          147          131
    Total liabilities                      $10,627      $13,114      $15,363

    Shareholders' equity                   162,138      176,767      181,099
    Total liabilities & shareholders'
     equity                               $172,765     $189,881     $196,462


Non-GAAP Financial Measures

To supplement the unaudited condensed statements of income presented in accordance with United States Generally Accepted Accounting Principles (GAAP), the Company uses non-GAAP financial measures (Non-GAAP Financial Measures) of net income and net income per diluted ADS, which are adjusted from results based on GAAP to exclude certain infrequent or unusual or non-cash based expenses, gains and losses. The Non-GAAP Financial Measures are provided as additional information to help both management and investors compare business trends among different reporting periods on a consistent and more meaningful basis and enhance investors' overall understanding of the Company's current financial performance and prospects for the future.

The Non-GAAP Financial Measures should be considered in addition to results prepared in accordance with GAAP, but should not be considered a substitute for or superior to GAAP results. In addition, our calculation of the Non-GAAP Financial Measures may be different from the calculation used by other companies, and therefore comparability may be limited.

For the periods presented, the Company's non-GAAP net income and non-GAAP net income per diluted ADS exclude, as applicable, the amortization or write-off of intangibles, gain on sales of investment, and share-based compensation expense.

Reconciliation of the Company's Non-GAAP Financial Measures to the GAAP financial measures is set forth below.


                                   For the Three For the Three For the Three
                                    Months Ended  Months Ended  Months Ended
                                       June 30,      March 31,      June 30,
                                         2007          2008          2008
    GAAP Net Income                       $39           $88          $300
    Share-based compensation              691           671           587
    Amortization or write-off of
    intangibles                           207           189           169
    Non-GAAP Net Income                  $937          $948        $1,056

    Non-GAAP adjusted diluted net       $0.03         $0.03         $0.03
    income per ADS (note 1)

    Note 1: The Non-GAAP adjusted net income per ADS is computed using Non-
            GAAP Net Income and number of ADS used in GAAP diluted EPS
            calculation, where the number of ADS is adjusted for dilution due
            to employee share based compensation.

About KongZhong:

KongZhong Corporation is a leading wireless value-added services and wireless media company in China. The Company delivers wireless value-added services to consumers in China through multiple technology platforms including wireless application protocol (WAP), multimedia messaging service (MMS), JAVA(TM), short messaging service (SMS), interactive voice response (IVR), and color ring-back tone (CRBT). The Company also operates three wireless Internet sites, Kong.net, Ko.cn and cn.NBA.com, which enable users to access media, entertainment and community content directly from their mobile phones.

Safe Harbor Statement

This press release contains 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, without limitation, statements regarding trends in the wireless value-added services, wireless Internet and mobile advertising industries and our future results of operations, financial condition and business prospects. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends and our results may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, continued competitive pressure in China's wireless value-added services, wireless Internet and mobile advertising industries and the effect of such pressure on prices; unpredictable changes in technology, consumer demand and usage preferences in this market; the state of and any change in our relationship with China's telecommunications operators, which may be affected by the on-going restructuring of the PRC telecommunications industry as announced by the Ministry of Information and Industry Technology in May 2008 ; our dependence on the billing systems of telecommunications operators for our performance; the outcome of our investment of operating income generated from the WVAS segment into the development of our wireless Internet segment; changes in the regulations or policies of the Ministry of Industry and Information Technology and other relevant government authorities; and changes in political, economic, legal and social conditions in China, including the Chinese government's policies with respect to economic growth, foreign exchange, foreign investment and entry by foreign companies into China's telecommunications market. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

SOURCE KongZhong Corporation