LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, today announced Furl Groups, a key extension of Furl, its social bookmarking tool (www.Furl.net). Furl enables members to bookmark, annotate and share Web pages, by creating a personalized index for each user.

With Furl Groups, members can easily save Web pages anywhere on the Web and share them within groups. A Furl Group is a fast way for members to get connected by sharing newly discovered Web pages as well as saved content on Furl. Groups can form around a certain topic of interest such as cooking, coding, politics and travel, or around a common connection of friends, family or coworkers. It is easy to create a Group and send out invitations to allow others to join. Group members can quickly check for recent additions and comments.

“Furl Groups has already seen healthy organic growth in the number of groups and postings within groups. Some of the popular categories include travel, technology, music, politics and parenting,” said Ted West, chief executive officer and president of LookSmart, the parent company of Furl. “Our goal is to offer this service within companies and organizations, as well as to individuals — providing an efficient way to share information in many categories from business to academics.”

Furl Groups offers private and public preferences, allowing members to select who can view and share data within Groups. Users can choose from three options: “private” groups, where only invited users are able to see information; “invite-only” groups, where content is visible to other Furlers but an invitation is required to join; and “public” groups, where anyone can view the data and any Furl member can join. Private Groups can be set up for business or personal use.

Popular Furl Group features include, “Group Recommendations” based on a member’s saved history, “Most Active Furl Groups” based on popularity and “Comments” on shared content. Members can actively participate or stay on the side-lines, watching new members join and share relevant information. In addition, Furl Groups is now available for private-labeling to publishers, allowing those content owners to give their users a customized experience.

About Furl

Furl is a free service that saves important items on the Web, allowing quick retrieval for future access. Furl archives a personal copy of every page and provides a search service the full text of all archived items. Each Furl member has a personal archive of 5 gigabytes (GB), large enough to store tens of thousands of searchable items. Furl recommends new Web pages that may interest a member, guided by the sites one has already “Furled,” or saved. Furl also offers the best ways to share the content a member finds on the Web. One can send a daily email newsletter of links to friends and colleagues, use Furl to generate RSS feeds for links, or integrate them quickly and easily into an existing Web site. Furl was founded in the spring of 2003 by Mike Giles, and is part of the LookSmart family.

About LookSmart

LookSmart provides proven advertising solutions for advertisers and publishers. LookSmart offers advertisers targeted pay-per-click (PPC) search and contextual search advertising via its quality Advertiser Networks; and licenses its white label AdCenter technology to publishers and networks. LookSmart is based in San Francisco, California. For more information, visit www.LookSmart.com or call 415-348-7500.

LookSmart, Ltd.
Ted West, 415-348-7500
Chief Executive Officer and President
twest@looksmart.net
or
Brian Gibson, 415-348-7207
Acting Chief Financial Officer
bgibson@looksmart.net
or
Racepoint Group for LookSmart
James David, 415-694-6712
LookSmart@racepointgroup.com