The objective of the new marketing campaign is to increase the SOL beer brand awareness in the Spanish market and to encourage direct communication between the famous brand and its customers.

Barril & Botella Import Export, is sponsoring the current Spanish rock tour of Paulina Rubio, a popular Grammy and Latin Grammy-nominated Mexican singer and actress. This sponsorship campaign will be enhanced by m-Wise's mobile capabilities and will allow fans and SOL beer lovers to send text messages to the company and get a chance to win exotic vacations in Mexico, free tickets to Paulina's rock concerts and even a chance to meet the famous singer in person.

"We strongly believe in positive interaction between our brands and our customers and we therefore see a significant value in tying mobile communication into our marketing campaigns," said Mr. Javier Posadas, CEO of Barril & Botella Import Export. "M-Wise has already proven to be equipped with the needed efficiency and flexibility that are so important in executing marketing campaigns and we feel very confidant in continuing and expanding our partnership."

Zach Sivan, CEO of m-Wise, said: "We are very pleased to expand our mobile marketing partnership with Barril & Botella Import Export. We have always believed that the mobile component is a valuable contribution to any marketing campaign and we are glad to see a growing demand to our capabilities and expertise."

A research by IDC estimates that the mobile advertising market will mushroom from US$160 million in 2006 to $4.2 billion in 2011. "IDC believes that mobile marketing is one of the instances in which the current hype actually underestimates the full potential of the market opportunity," stated the report. "While the advertising and mobile industries have largely agreed that mobile represents the third screen in users' lives," the report continued, "IDC believes that the real value of mobile marketing is that it provides an unparalleled window into the lives of mobile users."

About Cuauhtémoc Moctezuma Brewery

Cuauhtémoc Moctezuma Brewery is a major Mexican brewery founded in 1890 in Monterrey, Nuevo León,. It is a subsidiary of FEMSA, one of the largest beverage companies in Mexico and Latin America. The company through its importer Barril & Botella Import Export, S.A. is sponsoring Mexican singers in Spain to increase brand awareness, and will run an SMS campaign to promote SOL beer, one of the most popular beer brands worldwide.

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile communications, mobile advertising, mobile gaming, and mobile entertainment industries. m-Wise is the developer of MOMA platform, the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, mobile marketing, advertising and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.

For more information, please visit www.m-wise.com.

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