Following the successful introduction of the mobile Sun-doku competition earlier this year, the collaboration between m-Wise and News International is expanding to include its daily Word Workout puzzle. The mobile competition allows readers to complete its hugely popular Sun-doku and Word Workout puzzles and then send in a premium text message containing the solutions to designated squares within the puzzles via their cellular phones in order to win valuable prizes.

The SUN will offer the compelling text based competition with superb prizes to its millions of readers every day and readers will enter using premium SMS messages with the subsequent revenues generated through the participation fees to be shared by The SUN and m-Wise.

Zach Sivan, m-Wise's Chief Executive Officer, said, "We are very pleased to expand our collaboration with The Sun newspaper. This relationship is a great example of the vast potential for richer communication and entertainment that can be provided to newspaper readers using the interactive nature of mobile services."

About News International

News International is a group of companies fully owned by News Corp including Times Newspapers Ltd, which publishes The Times and The Sunday Times and News Group Newspapers Ltd, which publishes The Sun and News of The World.

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile communications, mobile gaming, and mobile entertainment industries. m-Wise is the developer of MOMA (Mobile Once, Mobile Anywhere), the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, chat, and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.

For more information, please visit www.m-wise.com.

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