--(www.USEquityNews.com)-- 08/15/2008 - Marketing Services industry alert provided by U.S. Equity News. Aberdeen, a Harte-Hanks Company (NYSE: HHS), recently announced the publication of a new benchmark research report on "Vulnerability Management: Assess, Prioritize, Remediate, Repeat." The research shows that top performing companies estimate an impressive 91% marginal return on investment, based on a comparison of total vulnerability-related costs avoided with the total cost of their Vulnerability Management activities. Vulnerability Management, as much as one may dislike the thought of having to do it, is a necessary function for any organization with business operations that involve Internet-facing networks, computers, and application software. In other words, it is necessary for just about every company, of any size. With an average of over 120 new threats and vulnerabilities emerging every week, Vulnerability Management must be accepted as essential. Aberdeen's research confirms that the best results are achieved by making it as efficient and cost-effective as possible.
Edith Roman Associates, (an infoGROUP company) (NASDAQ: IUSA), recently announced that ePostDirect is now offering a new BtoB white paper syndication program that provides extreme targeting to industry decision-makers that subscribe to the web's top trade publications. White paper syndication is a lead generation tool, which utilizes white paper offerings to sell higher ticket price products by educating the business executive on a specific topic. Powered by ePost Direct's BtoB Co-Registration Network of over 300+ premier business sites, advertisers' whitepapers will be delivered to business decision-makers that are responsible for making major purchases for their organizations.
Marchex, Inc. (NASDAQ: MCHX), a local search and advertising company, recently announced that it has named Sloan Seymour, Vice President of Marchex Adhere; Ed O'Keefe, Vice President of Performance Marketplaces; Brooks McMahon, Vice President of Partner Development; and, promoted Leigh McMillan to Senior Vice President, Marketing and Communications. Seymour joins Marchex as Vice President of Marchex Adhere reporting to Peter Christothoulou, Marchex Chief Strategy Officer. With more than 21 years at Ziff-Davis Enterprise/Media, Seymour most recently served as President and CEO where he was responsible for transforming the company from an IT publishing business to a digital media company. Seymour will be based in New York where he will leverage his extensive sales management experience and focus primarily on strengthening Marchex Adhere's direct sales organization and publisher relationships.
Petel Incorporated (OTC: PTEI), the Broadband TV and Digital Media specialists, recently announce continued growth in revenue with an increase of 131% for Quarter 2 2008 over Quarter 1 2008. Further to Quarter 1 2008 closing with an increase in revenue of 82% over Quarter 4 2007, the board is pleased to announce the group has achieved a 131% increase in Quarter 2 revenue compared to the previous quarter. "We are pleased to register continued growth in revenues for the group from albeit a modest start to first quarter revenues of some $30,000. We now report quarter two revenues of $69,045," comments CEO David Morton.
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