Openwave Systems Inc. (Nasdaq:OPWV), one of the world’s leading software innovators enabling revenue-generating personalized services which converge the mobile and broadband experience, today added two new services: Openwave® Passport and Openwave® OpenMedia, to its service management portfolio for operators to enhance and monetize the mobile internet experience.
Openwave Passport is a new service that enables mobile operators to tap into new revenue streams by offering on-demand mobile internet access to consumers. Openwave OpenMedia is an open, multimedia content adaptation service that is designed to make content more compelling on a mobile device.
“In order to thrive, operators must capitalize on new opportunities with the mobile internet, delivering a superior experience through value added services and leveraging new service monetization methods,” said Sean MacNeill, vice president and general manager for service management and global services, Openwave. “Openwave’s mobile internet services set a new industry standard for experiencing the web on a mobile device, and are driving new opportunities through support of ‘pay as you go’ mobile internet and service subscription signup models.”
“It is not only crucial for operators to deliver subscribers the best possible mobile internet experience, but it is also imperative that they add value to the burgeoning off-net world as a way to remain a part of the value chain,” said John Delaney, Research Director, European Consumer Mobile, IDC. “By optimising their own subscribers' experience of the internet in mobile phones, operators can establish a clear value-added position as access providers.”
Openwave Passport
Openwave Passport allows the mobile operator to offer a range of time-based internet access options (e.g. day-, hour- and week-passes) to the casual mobile internet user. This type of personalized access can attract new data users, including roaming and visiting subscribers who may not wish to sign up for contract-based data access plans. It is also a way to market value-added services to data subscribers. The key strength of Passport is its ability to intelligently intercept subscriber initiated data transactions and offer targeted services that are relevant to the individual user. Openwave Passport is available as an optional service for the Openwave Integra platform as well as the latest version of the Openwave Mobile Access Gateway (MAG).
Openwave is already working with a top North American carrier that has deployed the Passport service to provide users with 24-hour, on-demand full internet access to premium web content such as games, full news and sports information for a nominal fee.
Openwave OpenMedia
Openwave OpenMedia converts rich media objects like MS Office documents and audio/video clips to a format suitable for mobile handsets. The new format is presented simply and intuitively, as a web page, an image, an appropriately resized media file, or a stream. OpenMedia increases web traffic by improving web usability and customer satisfaction—users get the content they want regardless of the format. The OpenMedia service is complementary to Openwave’s successful Openwave OpenWeb service, a mobile content reformatting solution that improves the open internet browsing experience. OpenMedia and OpenWeb work collaboratively to deliver non-standard objects converted to suitable mobile formats. OpenMedia works on any mobile platform, including Openwave’s Integra platform.
Openwave Integra
Openwave Integra is a next generation platform designed to rapidly enable open, secure multimedia and multi-protocol service deployment on mobile networks.
Integra and the latest version of the Mobile Access Gateway give operators the ability to expand the capabilities of their existing mobile gateway infrastructure with the option of driving new value-added services and monetization opportunities. OpenMedia and Passport complement Openwave’s current portfolio of optional services, which include OpenWeb, which makes content more compelling on a mobile device; streaming video capabilities that adapt video into an optimal format for users’ handsets; and Openwave Contextual Merchandising, which opens up a new monetization channel for operators.
About Openwave
Openwave Systems Inc. (Nasdaq:OPWV) is one of the world's leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including merchandising and advertising, which converge the mobile and broadband experience across all of a user's devices.
As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, increasing the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave's unique product portfolio provides a complete range of service management, messaging and location technologies. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.
Openwave and the Openwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.
Cautionary Note Regarding Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1943 and Section 27A of the Securities Act of 1933, including, but not limited to, the aforementioned focus on network-based offerings and the anticipated impact on Openwave’s financial statements. These forward-looking statements are subject to many risks and uncertainties that could cause actual results to differ materially from those projected. Notwithstanding changes that may occur with respect to matters relating to any forward looking statements, Openwave assumes no obligation to update the forward-looking statements included in this press release.
Openwave Systems Inc.
Vikki Herrera, 650-480-6753
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Vikki.Herrera@openwave.com
